Discussion will be focused on:
Advancements in strategic social marketing are playing a huge role in 2017 for online businesses, and the stage is set for 2018 to bring even bigger changes. With the fear of irrelevance looming, social networking sites have started to appeal to a larger demographic with many new innovations planned for 2018. These new endeavors will be very influential for organizations with a social media presence. While not all up-and-coming developments are being announced right away, we have gathered speakers for this two day future focused event to provide insights on these social media changes we’re predicting to hit in 2018.
As attention spans are shortening, 2017 has been the year of the ‘micro’ video. Social media strategists are also riding the evolving wave of influencer marketing and the race for social media fans, followers, likes, etc. has been overshadowed by a paradigm shift toward relationship cultivation. In 2018 social media marketers and brands will be expected to do more in less time; short of performing social media miracles. Social marketers will continue to need to keep their head on a swivel and stay creative and flexible in their strategic plans. It’s no mean feet to be at the helm of your social strategy, and this event has been designed to present sharp, focused content and cutting edge innovative insights into future social success.
As you envision your social media strategies for 2018, a clear look in to the year ahead is key – these new shifts in social engagement and the upcoming evolution of social platforms will require your full attention. We are gathering social media pioneers, technologists, marketing evangelists and social media teams to explore what lies ahead, and how you can prepare.
We’re definitely excited about what 2018 has in store in the world of social media and digital marketing. We hope you and your team can join the investigation.
Social Media Lead, Microsoft US
Director of Social Media, Southern Cross Austereo
Social Media Lead (former Nine Network)