May 17, 2015 - May 18, 2016 Grace Hotel Sydney, 77 York street, Sydney, Australia

Optimising digital technologies and savvy marketing strategies to acquire and convert customers, increase revenue and an unparalleled competitive edge.

18th May 2016 - Day 2

08:30 – Registration

Participants registration and refreshments.

09:00 – Welcome address

Chairman’s address to the gathering.

09:15 – Session 1: Opening keynote address

The future direction for social content creation – a perspective from Twitter

  • How Twitter’s evolution looks set to impact the social content
  • Driving social innovation through Twitter
  • Social Content and the future of Twitter – what every social content creator needs to recognise
  1. Grant Baxter, Brand Strategy Lead, Twitter

09:50 – Session 2: Driving exceptional content campaigns – the Hamilton Island experience

Driving exceptional content campaigns – the Hamilton Island experience

  • Leading in responsive design and multi-channel content delivery
  • Where content strategy and content marketing fit together
  1. Tom Edwards, Social Media Manager, Hamilton Island

10:30 – Tea break

Refreshments and Networking opportunity for participants.

11:00 – Session 3: How to 'get storied' in new ways in the years to come

The future direction for social content creation – a perspective from Twitter

  • The mission to humanize business and developing great content
  • Advancing the emergent field of business storytelling
  • Writing for multiple channels – key considerations and new strategies
  1. Michael Margolis, Founder & CEO, Get Storied, USA

11:45 – Session 4: Sony music - content creation management as a core skill within your buisness.

We are moving into a new era of marketing – one where marketing’s role has expanded. Yes, again. Strategist, technologist, storyteller and creator of value; this is the marketing department of the next decade. Successful companies aren’t changing content to fit marketing’s purpose – they are actually changing marketing to fit a strategic content purpose.

  • How to look at internal curation of content to create efficiency and optimized spend for content creation
  • How to look t the development of content-driven experiences froma product development model – rather than a campaign-centricmindset
  • Moving beyond silos and how to prioritize against brand, product groups, globalization and other hurdles
  1. Cameron Price, Senior Manager, Content and Digital Marketing, Sony Music

12:35 – Lunch break

Lunch and Networking opportunity for participants.

13:30 – Session 5: Building a framework for intelligent content - workshop

Intelligent content enables automated multi-channel delivery, adaptive content, improved content discovery, and personalizedcontent delivery in an agile world. But the power of your content to respond to tight timelines, new customer requirements, and increasing costs is based on the quality of your content strategy. This workshop shows you how to put an intelligent content framework in place using structured content models, reuse techniques, metadata strategies, and agile best practices.

By using intelligent content best practices content marketers can meet the needs of customers by creating, finding, packaging and delivering content in a hyper-personalized, omnichannel manner;where they are, in their language, using the device of their choosing. Rather than creating and recreating targeted content, intelligent content enables you to easily and automatically apply the 10 to 1 rule to your content, significantly increasing productivity and multiplying content with ease. Participants will learn:

  • Basic principles of intelligent content marketing
  • Opportunities for intelligent content
  • How to get started with intelligent content

16:45 – End of Day-2

Vote of thanks by the Chairman.

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



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Contact Info


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Phone: (+61 2) 9896 0776
Address: PO BOX 411, Wentworthville,
NSW 2145