November 14, 2017 - November 15, 2017 Bayview Eden, Melbourne

Investigating future pioneering social media marketing strategy.

14th November 2017 - Day 1

Participants registration and refreshments.

Chairman’s address to the gathering.


  • Ming Johanson, CEO, OTOTGo
  • Assessing the shaping landscape and preparing for change
  • Do you have the skills to succeed?
  • Redefining social strategy in 2018


  • Lyndsey Douglas, Head of Innovation, Ray White
  • Unearthing the spirit of your brand with new approaches to story telling
  • Harnessing new ways to reflect your brands vision and mission through your social story
  • Why your story telling sucks!? – raising the issues


  •  Miri Rodriguez, Head of Social and Communities, Microsoft Americas
  • Breaking into new social frontiers – and the lessons learnt
  • Journey though social content delivery: Case Study Myer
  • Case studies in pioneering content 3.0


  • Roghan McKerlie, Founder, Rogues Gallery

Refreshments and Networking opportunity for participants.

An opportunity for delegates to discuss with the panel the next key steps in trailblazing social media strategy. Perspectives on social evolution will be explored and tested within this fully interactive session: key themes:

What makes a good team for social media management in organisations?

  • As a media organisation, what role does social marketing play in your marketing strategy?
  • What is one thing that can help get CEO/Directors across the line in investing in social media?
  • What piece of advice would you offer someone starting out in their career in social media/digital marketing
  • How does the rise of dark social impact your social marketing strategy and investment?

Panel members include:

  • Chris Ledlin, Director of Social Media, Southern Cross Austereo
  • Miri Rodriguez, Social Media Lead, Microsoft Americas
  • Kate McBean, Marketing Diretor, Yahoo 7
  • Developing a successful in bound infrastructure for omni channel success
  • Understanding which strategies work together throughout the social ecosystem
  • Creating a cohesive approach to an omni channel social experience


  • Travis Longmore, Head of Marketing and Innovation, Money Quest

Lunch and Networking opportunity for participants.

  • Key lessons in social growth for the ABC
  • How to prepare for a changing social landscape
  • Meeting the social expectations of an evolving audience


Rod McGuiness, Social Media Lead, ABC Radio

The important lessons we’ve learnt from our chatbot experiments at origin energy

  • It’s predicted 85% of customer service interactions will be managed without humans by 2020
  • Origin’s experiments with chatbots and what they’ve taught us
  • What we will be focusing on with our social media customer care team in 2018


  • Micheal Eva, Senior Social Media Strategist, Origin Energy
  • Scotty Thornton, Social Media Community Lead, Origin

Refreshments and Networking opportunity for participants.


Thanks to social media R U OK? is combating the decline of traditional media, reaching new audiences and growing brand recognition. Anastasia Symons talks about how an authentic video led content strategy, influencer focus and tapping into chat-bots and new channels is carving new pathways for conversation and connection.


  • Anastasia Symons, Brand and Communications Manager, R U OK
  • Advanced Twitter strategy for 2018 Practical Twitter led session
  • Establishing the future of Twitter possibility
  • Twitter 280 – the opportunities
  • New Twitter strategies for your organisation – preparing for change and opportunity
  • New ways to ignite engagement through the new platform capabilities
  • Preparation of your organisation’s advanced and fully integrated Twitter strategy


  • Keith Keller, Twitter – Social Media Expert
  • Closing remarks from the Chair and vote of thanks by the Chairman
  • Drinks and networking reception

Interested in speaking?


Future Social Media Strategy 2017 offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst senior unit pricing professionals.

We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

Attendee Information


About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



Join IBR Conference and be part of a world class team of ambitious, talented people.

People who are consistently pushing the bounda- ries of innovation in the world of conferences, seminars and knowledge management.

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Contact Info


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Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145