Twitter may not be the daily habitual space to ‘check in’ and see what everyone’s up to BUT it also isn’t a platform we recognise for it’s holiday pics, fluffy cats and foodie pics. For this reason, it potentially could be your most powerful and cost effective branding tool for marketing you or business.
When it comes to staying informed at business events or trending news, and building strong relevant connections, Twitter’s audience is more receptive than any other social network. It’s a networking space we use to find information and people quickly, and our brand can be seen without competing amongst a flood of general social content.
By attending this interactive session with Lee Ussher, she will address 3 areas to help you identify how you or your organisation could use Twitter more effectively in marketing your brand. These are:
- how can Twitter fit into your overall marketing plan?
- what content strategy is best for your organisation?
- why Twitter ads could be the most cost effective platform to reach your goals
- Lee Ussher,Social Media Brand Management, Pfizer and Brand Management Specialist, Buzz Web Media