May 31, 2018 - June 1, 2018 Grace Hotel Sydney, 77 York street, Sydney, NSW Australia

Gathering social media strategists to explore pioneering social innovation.

31st May 2018 - Day 1

Participants registration and refreshments.

Chairman’s address to the gathering.

  • Transitioning into a new realm of social media management
  • Preparing for a behavioral shift
  • The emerging requirements for social media marketers


  • Sean Meehan, Social Media Strategy Leader, Boots UK
  • Moving into a new realm of social personalisation: exploring the tools and analytics
  • The critical next steps in hyper personalisation for social strategists
  • How to manage the impact of deeper personalisation


  • Madeline White, Social Media Manager, ASOS.com
  • How bitcoin and other cryptocurrencies could be coming to social apps
  • Harnessing block chain technologies for resilience and greater future accessibility
  • Establishing how block chain can radically enhance consumer loyalty
  • Understanding the censorship blasting potential of block chain technology


  • Nicholas Underhill, Social Media Manger, Spotify

Refreshments and Networking opportunity for participants.

  • How to adopt AR successfully, the key considerations
  • Establishing value for the consumer through AR and the importance in shareability
  • Assessing how social media will help AR go mainstream


  • Brie Stewart, Head of Social, Clemenger
  • Why influencer strategies are set to evolve fast
  • Re-determining the roles of the influencer and their impact
  • Defining the future ROI of your influencers


  • Dan Wilkinson, Founder, Hot and Delicious Rocks the Planet

Lunch and Networking opportunity for participants.

  • How to integrate live video with impact
  • Unleashing your social strategy through the next generation of video engagement
  • Global social video success – inspiring case studies


  • Roghan McKerlie, Founder, Rogues Gallery
  • The evolution of social and successful channel management
  • The ground breaking possibilities of targeting and behavioral insights
  • How Belle property is transforming through social strategy


  • Sasha Hartley, Social Media Manager, Belle Property

Refreshments and Networking opportunity for participants.

  • Analysing the state of the market – where are we heading?
  • Setting yourself up for marketing success
  • Tools and tips that save you money


  • Brendan Lucas, Social Media Co-ordinator, Deakin Uni
  • Advanced Twitter strategy for 2018 Practical Twitter led session
  • Establishing the future of Twitter possibility
  • Twitter 280 – the opportunities
  • New Twitter strategies for your organisation – preparing for change and opportunity
  • New ways to ignite engagement through the new platform capabilities
  • Preparation of your organisation’s advanced and fully integrated Twitter strategy


  • Keith Keller, Twitter Specialist
  • Closing remarks from the Chair and vote of thanks by the Chairman
  • Drinks and networking reception

Attendee Information


Interested in speaking?


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Upcoming Events

  1. Investment Performance Training Courses

    April 16 - April 18
  2. Superannuation Funds Tax 2018 Forum

    May 15 @ 8:00 am - May 16 @ 5:00 pm
  3. Unit Pricing 2018 Forum

    May 21 @ 8:00 am - May 23 @ 5:00 pm
  4. Future Social Media Strategy 2018 Forum

    May 31 @ 8:00 am - June 1 @ 5:00 pm
  5. Data Governance 2018

    June 12 @ 8:00 am - June 13 @ 5:00 pm

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



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NSW 2145