May 31, 2018 - June 1, 2018 Grace Hotel Sydney, 77 York street, Sydney, NSW Australia

Gathering social media strategists to explore pioneering social innovation.

1st Jun 2018 - Day 2

Participants registration and refreshments.

Chairman’s address to the gathering.

  • Becoming a social leader with a view on the future
  • Global perspectives on behavioural shifts
  • How social strategy 2020 looks set to evolve


  • Chris Ledlin, Social Media Director, Southern Cross Austereo
  • The principles of powerful presence
  • The traps of traditional sales and marketing new tools, old habits
  • Breaking down barriers, building bridges now and beyond


  • Peter Sutton, CEO, Kai Ming

The decline of trust and rise of hyper connectivity have paved the way for organisations to become their own media channels. Dionne Lew talks about how content-first social PR enables organisations to builds visibility, influence, trust, advocacy and leadership, with a focus on how stackable, shareable micro content lets you tell a broader narrative over time – strategically and in a time and resource stretched environment.


  • Dionne Lew, Partner, Zoetic

Refreshments and Networking opportunity for participants.

  • How and why platforms and are invested in new AI and human forms of monitoring
  • Given the wide criticism that Facebook and Twitter received during 2017, platform are adopting codes of conduct and governance policies that protect the brands from future criticism
  • How less global censorship will impact potential cross cultural strategies


  • Rod McGuiness, Social Media Lead, ABC
  • The impact and success of 360 degree live video – lessons learned
  • Exploring ‘experiential’ for from the Alpha Generational perspective
  • Global pioneering social experiences creating positive ROI


  • Biba Wythes, Social Media Lead, Children’s Health, Queensland Hospital

Lunch and Networking opportunity for participants.

  • Preparing for a new generation of social
  • New tools and a new mind set?
  • The critical next steps
  • How to unleash social innovation in your social team


  • Biba Wythes, Social Media Lead Children’s Health Queensland Hospital
  • Aoife Marie O’Connell, Digital Manager –Social Media, AIG
  • Pauline Linton, Social Media Head, Adobe
  • Key considerations in social team development
  • How to foster talent in community and social management
  • Overcoming challenges to 24/7 social management


  • Louise Vansleve, Social and Content, Strategist, Transport NSW

Refreshments and Networking opportunity for participants.

  • The emerging Alpha Generation platforms – and the impact on strategy
  • Driving innovation in a new realm of expectation
  • Understanding the dynamics of a new strategic social marketing opportunity


  • Jacinta Reuban, Social Media Specialist, Retail Apparel Group

Discussion will be focused on an exploration of challenging scenarios in social team co-ordination.

  • Closing remarks from the Chair and vote of thanks by the Chairman

Attendee Information


Interested in speaking?


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Upcoming Events

  1. Investment Performance Training Courses

    April 16 - April 18
  2. Superannuation Funds Tax 2018 Forum

    May 15 @ 8:00 am - May 16 @ 5:00 pm
  3. Unit Pricing 2018 Forum

    May 21 @ 8:00 am - May 23 @ 5:00 pm
  4. Future Social Media Strategy 2018 Forum

    May 31 @ 8:00 am - June 1 @ 5:00 pm
  5. Data Governance 2018

    June 12 @ 8:00 am - June 13 @ 5:00 pm

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



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