October 15, 2018 - October 16, 2018 Canberra Rex Hotel

While we often get caught up in the now; of social marketing, it’s critical to also conside the future, and where you should be paying attention to in the months to come.

15th October2018 - Monday - Day 1

Participants registration and refreshments.

  • Transitioning into a new realm of social media management
  • Preparing for a behavioural shift
  • The emerging requirements for social media marketers


  • Brie Stewart, Social Visionary: Head of Social, Clemenger
  • Moving into a new realm of social personalisation: exploring the tools and analytics
  • The critical next steps in hyper personalisation for social strategists
  • How to manage the impact of deeper personalisation


  • Current projects and initiatives
  • Sharing of positive new social engagement strategies
  • The critical next steps
  • Fine tuning your team’s focus for the next 18months
  • A practical session offering delegates the opportunity to discuss their social media journeys and challenges with social leaders. Time will be allocated to peer to peer sharing and solution based discussion


  • Brie Stewart, Social Visionary: Head of Social, Clemenger
  • Wendy O’Brien, Communications Strategy, Department of Premier and Cabinet
  • Louise Thompson, Director of Communications, NHS –National Health Service, UK

Refreshments and Networking opportunity for participants.

  • How to adopt AR successfully in a public sector environment, the key considerations
  • Establishing value for the citizen through AR and VR and the importance in shareability
  • Assessing how social media will help AR go mainstream


  • Andrew Heaney, Social Media and VR/AR Content Head, Australian War Memorial
  • Assessing the current use of bots in the public sector
  • How bots are evolving and where it is headed in the future
  • The next level use of BOTS for future generation social strategy


  • Dr Karen Sutherland, Social Media Researcher, University of the Sunshine Coast
    Case study: Department of Premier and Cabinet

  • The key learnings from a complex social journey
  • Engagement 2020 – the new tools for relevance
  • Communicating to the Alpha Generation


  • Wendy O’Brien, Communications Strategy, Department of Premier and Cabinet

Lunch and Networking opportunity for participants.

  • Unearthing ground breaking strategies to meet the next level of engagement expectation
  • Driving social innovation into the heart of the organisation
  • Leading social media strategy into relevance for 2020


  • Simon Ferguson, Social Media Strategist, Department of Innovation and Science
  • Creating unforgettable emotionally connected social experiences in the public sector
  • Fresh social initiatives for 2020 social leaders
  • How to bravely adopt the new realm of social tools in 2019


  • Yves Makhoul, Social Media Manager, The University of Melbourne

Refreshments and Networking opportunity for participants.

  • The journey through personalising patient care
  • Ensuring continuity of care during and after the clinical setting
  • Integrating social community forums/customer-to-customer support
  • Succeeding in next level engaging video


  • Dion Van de Kamp, Social Media & Digital Marketing Manager, Epworth HealthCare >
  • Critical approaches to working through crisis in anew landscape of engagement
  • Maintaining relevance in a new generation of social


  • James Kliemt, Former Digital Media Officer, Queensland Police

  • Closing remarks from the Chair and vote of thanks by the Chairman
  • 1 Hour Networking Drinks

Attendee Information


Interested in speaking?


We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

Upcoming Events

  1. Superannuation Funds Tax 2018 Forum

    August 20 @ 8:00 am - August 21 @ 5:00 pm
  2. Fund Tech 2018- Superfunds Technology, Innovation & Disruption Forum

    September 4 @ 8:00 am - September 5 @ 5:00 pm
  3. Asset Segregation 1 Day Interactive Workshop

    September 19 @ 8:00 am - 5:00 pm
  4. Future Social Media Strategy: Public Sector Congress 2018

    October 15 @ 8:00 am - October 16 @ 5:00 pm
  5. Post Retirement Australia 2018 conference

    October 16 @ 8:00 am - October 17 @ 5:00 pm

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



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Contact Info


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Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145