490-x-327
29May
August 29, 2018 - August 30, 2018 Canberra Rex Hotel

While we often get caught up in the now; of social marketing, it’s critical to also conside the future, and where you should be paying attention to in the months to come.

29th August 2018 - Wednesday - Day 1

Participants registration and refreshments.

  • Transitioning into a new realm of social media management
  • Preparing for a behavioural shift
  • The emerging requirements for social media marketers

Speaker:

  • Brie Stewart, Social Visionary: Head of Social, Clemenger
  • Moving into a new realm of social personalisation: exploring the tools and analytics
  • The critical next steps in hyper personalisation for social strategists
  • How to manage the impact of deeper personalisation

Speaker:

  • Louise Thompson, Director of Communications, NHS – National Health Service, UK
  • Current projects and initiatives
  • Sharing of positive new social engagement strategies
  • The critical next steps
  • Fine tuning your team’s focus for the next 18months
  • A practical session offering delegates the opportunity to discuss their social media journeys and challenges with social leaders. Time will be allocated to peer to peer sharing and solution based discussion

Speaker:

  • Brie Stewart, Social Visionary: Head of Social, Clemenger
  • Louise Thompson, Director of Communications, NHS – National Health Service, UK
  • Wendy O’Brien, Communications Strategy, Department of Premier and Cabinet

Refreshments and Networking opportunity for participants.

  • How to adopt AR successfully in a public sector environment, the key considerations
  • Establishing value for the citizen through AR and VR and the importance in shareability
  • Assessing how social media will help AR go mainstream

Speaker:

  • Andrew Heaney, Social Media and VR/AR Content Head, Australian War Memorial
  • Assessing the current use of bots in the public sector
  • How bots are evolving and where it is headed in the future
  • The next level use of BOTS for future generation social strategy

Speaker:

  • Dr Karen Sutherland, Social Media Researcher, University of the Sunshine Coast
    Case study: Department of Premier and Cabinet

  • The key learnings from a complex social journey
  • Engagement 2020 – the new tools for relevance
  • Communicating to the Alpha Generation

Speaker:

  • Wendy O’Brien, Communications Strategy, Department of Premier and Cabinet

Lunch and Networking opportunity for participants.

  • How to integrate live video with impact
  • Unleashing your social strategy through the next generation of video engagement
  • Global social video success – inspiring case studies

Speaker:

  • Roghan McKerlie, Founder, Rogues Gallery
  • Creating unforgettable emotionally connected social experiences in the public sector
  • Fresh social initiatives for 2020 social leaders
  • How to bravely adopt the new realm of social tools in 2019

Speaker:

  • Yves Makhoul, Social Media Manager, The University of Melbourne

Refreshments and Networking opportunity for participants.

  • The journey through personalising patient care
  • Ensuring continuity of care during and after the clinical setting
  • Integrating social community forums/customer-to-customer support
  • Succeeding in next level engaging video

Speaker:

  • Dion Van de Kamp, Social Media & Digital Marketing Manager, Epworth HealthCare >
  • Nurturing innovative social teams and environments
  • Fostering social talent and harnessing skills to create unified
    social experience
  • Leading social customer service teams to success

Speaker:

  • Louise Vansleve, Social Media and Content Manager,
    Transport for NSW
  • Closing remarks from the Chair and vote of thanks by the Chairman
  • 1 Hour Networking Drinks

Attendee Information

 

Interested in speaking?

 

We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

Upcoming Events

 
  1. Future Social Media Strategy 2018 Forum

    May 31 @ 8:00 am - June 1 @ 5:00 pm
  2. Data Governance 2018

    June 12 @ 8:00 am - June 13 @ 5:00 pm
  3. Compliance Culture & Conduct Risk in Financial Services Forum 2018

    June 18 @ 8:00 am - June 19 @ 5:00 pm
  4. Fund Tech 2018

    July 25 @ 8:00 am - July 26 @ 5:00 pm
  5. Superannuation Funds Tax 2018 Forum

    August 20 @ 8:00 am - August 21 @ 5:00 pm

About Us

 

IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.

Careers

 

Join IBR Conference and be part of a world class team of ambitious, talented people.

People who are consistently pushing the bounda- ries of innovation in the world of conferences, seminars and knowledge management.

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Contact Info

 

We would love to hear from you and interact with you. Feel free to get in touch with us.

Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145