August 29, 2018 - August 30, 2018 Canberra Rex Hotel

While we often get caught up in the now; of social marketing, it’s critical to also conside the future, and where you should be paying attention to in the months to come.

29th August 2018 - Wednesday - Day 1

Participants registration and refreshments.

  • Transitioning into a new realm of social media management
  • Preparing for a behavioural shift
  • The emerging requirements for social media marketers


  • Brie Stewart, Social Visionary: Head of Social, Clemenger
  • Moving into a new realm of social personalisation: exploring the tools and analytics
  • The critical next steps in hyper personalisation for social strategists
  • How to manage the impact of deeper personalisation


  • Louise Thompson, Director of Communications, NHS – National Health Service, UK
  • Current projects and initiatives
  • Sharing of positive new social engagement strategies
  • The critical next steps
  • Fine tuning your team’s focus for the next 18months
  • A practical session offering delegates the opportunity to discuss their social media journeys and challenges with social leaders. Time will be allocated to peer to peer sharing and solution based discussion


  • Brie Stewart, Social Visionary: Head of Social, Clemenger
  • Louise Thompson, Director of Communications, NHS – National Health Service, UK
  • Wendy O’Brien, Communications Strategy, Department of Premier and Cabinet

Refreshments and Networking opportunity for participants.

  • How to adopt AR successfully in a public sector environment, the key considerations
  • Establishing value for the citizen through AR and VR and the importance in shareability
  • Assessing how social media will help AR go mainstream


  • Andrew Heaney, Social Media and VR/AR Content Head, Australian War Memorial
  • Assessing the current use of bots in the public sector
  • How bots are evolving and where it is headed in the future
  • The next level use of BOTS for future generation social strategy


  • Dr Karen Sutherland, Social Media Researcher, University of the Sunshine Coast
    Case study: Department of Premier and Cabinet

  • The key learnings from a complex social journey
  • Engagement 2020 – the new tools for relevance
  • Communicating to the Alpha Generation


  • Wendy O’Brien, Communications Strategy, Department of Premier and Cabinet

Lunch and Networking opportunity for participants.

  • How to integrate live video with impact
  • Unleashing your social strategy through the next generation of video engagement
  • Global social video success – inspiring case studies


  • Roghan McKerlie, Founder, Rogues Gallery
  • Creating unforgettable emotionally connected social experiences in the public sector
  • Fresh social initiatives for 2020 social leaders
  • How to bravely adopt the new realm of social tools in 2019


  • Yves Makhoul, Social Media Manager, The University of Melbourne

Refreshments and Networking opportunity for participants.

  • The journey through personalising patient care
  • Ensuring continuity of care during and after the clinical setting
  • Integrating social community forums/customer-to-customer support
  • Succeeding in next level engaging video


  • Dion Van de Kamp, Social Media & Digital Marketing Manager, Epworth HealthCare >
  • Nurturing innovative social teams and environments
  • Fostering social talent and harnessing skills to create unified
    social experience
  • Leading social customer service teams to success


  • Louise Vansleve, Social Media and Content Manager,
    Transport for NSW
  • Closing remarks from the Chair and vote of thanks by the Chairman
  • 1 Hour Networking Drinks

Attendee Information


Interested in speaking?


We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

Upcoming Events

  1. Future Social Media Strategy 2018 Forum

    May 31 @ 8:00 am - June 1 @ 5:00 pm
  2. Data Governance 2018

    June 12 @ 8:00 am - June 13 @ 5:00 pm
  3. Compliance Culture & Conduct Risk in Financial Services Forum 2018

    June 18 @ 8:00 am - June 19 @ 5:00 pm
  4. Fund Tech 2018

    July 25 @ 8:00 am - July 26 @ 5:00 pm
  5. Superannuation Funds Tax 2018 Forum

    August 20 @ 8:00 am - August 21 @ 5:00 pm

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



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Contact Info


We would love to hear from you and interact with you. Feel free to get in touch with us.

Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145