October 15, 2018 -October 16, 2018 Canberra Rex Hotel

While we often get caught up in the now; of social marketing, it’s critical to also
conside the future, and where you should be paying attention to in the months
to come.

16th October 2018 - Tuesday - Day 2

Participants registration and refreshments.

  • Becoming a social leader with a view on the future
  • Global perspectives on behavioural shifts – how is your
    organisation preparing to engage
  • How social strategy 2020 looks set to evolve


  • AJ Kennedy, Innovation Strategy Director, Spigit
  • Understanding the development and skills required for
    excellence in social team advancement
  • Propelling innovation in social team communication
  • Assessing the new critical factors of social success throughout departments


  • Shari Ujdur, Senior Strategic Communications Officer,NSW Department of Education
  • The decline of trust and rise of hyper connectivity have paved the way for organisations to become their own media channels. Dionne Lew talks about how content-first social PR enables
    organisations to builds visibility, influence, trust, advocacy and leadership, with a focus on how stackable, shareable micro content lets you tell a broader narrative over time – strategically
    and in a time and resource stretched environment.


  • Dionne Lew, Partner, Zoetic
  • How and why platforms are invested in new AI and human forms of monitoring
  • Given the wide criticism that Facebook and Twitter received during 2017, platform are adopting codes of conduct and governance policies that protect the brands from future criticism
  • How less global censorship will impact potential cross-cultural strategies
  • The impact and success of 360 degree live video – lessons learnt
  • Exploring ‘experiential’ for from the Alpha Generational perspective
  • Global pioneering social experiences creating positive ROI


  • Tom Godfrey,Head of Media and Communications, CHOICE
  • Preparing for a new generation of social
  • New tools and a new mind set?
  • The critical next steps
  • How to unleash social innovation in your social team


  • Shari Ujdur,Senior Strategic Communications Officer,NSW Department of Education
  • Adam Foley, Chief Storyteller, City of Detroit, USA
  • Dr Karen Sutherland,Social Media Researcher, University of the Sunshine Coast
  • The emerging Alpha Generation platforms – and the impact on strategy
  • Recognising the gaps in opportunity
  • Ensuring your organisation is moving towards social innovation in line with tomorrow’s trends


  • Roghan McKerlie, Social Media Strategist, Rogues Gallery(Nominated for 2018 social media leader, SMMI awards)
  • Assessing the pipeline opportunities – are you ready to lead in innovation?
  • Understanding the dynamics of a new strategic social marketing opportunity
  • Courageous public sector social leadership – the new requirements


  • Amy Mulcahy, Office of the Threatened Species Commissioner Department of the Environment and Energy

Attendee Information


Interested in speaking?


We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

Upcoming Events

  1. Superannuation Funds Tax 2018 Forum

    August 20 @ 8:00 am - August 21 @ 5:00 pm
  2. Fund Tech 2018- Superfunds Technology, Innovation & Disruption Forum

    September 4 @ 8:00 am - September 5 @ 5:00 pm
  3. Asset Segregation 1 Day Interactive Workshop

    September 19 @ 8:00 am - 5:00 pm
  4. Future Social Media Strategy: Public Sector Congress 2018

    October 15 @ 8:00 am - October 16 @ 5:00 pm
  5. Post Retirement Australia 2018 conference

    October 16 @ 8:00 am - October 17 @ 5:00 pm

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



Join IBR Conference and be part of a world class team of ambitious, talented people.

People who are consistently pushing the bounda- ries of innovation in the world of conferences, seminars and knowledge management.

View Careers.

Contact Info


We would love to hear from you and interact with you. Feel free to get in touch with us.

Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145