July 19, 2017 - July 20, 2017 Rex Hotel Canberra, 150 Northbourne Avenue Canberra City, ACT 2601, Canberra, Australia

Bringing social strategists, marketers and innovators together, to discuss the future pathway for social strategy development.

19th July 2017 - Day 1

08:30 – Registration

Participants registration and refreshments.

09:00 – Welcome address

Chairman’s address to the gathering.

09:10 – Session 1: Re-Establishing Your Social Goals For 2018

  • How social excellence will be unveiled this year
  • Transforming standard social protocols into pioneering strategies
  • The new rules for public sector social development – are you ready to step beyond the comfort zone?


  • Todd Wheatland, Head of Global Strategy, King Content

09:50 – Session 2: Stepping into the imminent future realms of social possibility

Are you ready and do you have the aligned mind-set?

  • Assessing social strategy – what’s holding you back?
  • Pushing the boundaries to create a cutting edge social framework – how to pursue this in a Government/ Public Sector environment


  • Susan Manniche, Social Media Manager, Bureau of Meteorology

10:25 – Session 3: CASE STUDY: Transport NSW: Social listening to inform content strategy

  • Social Listening – A content marketers secret weapon
  • Harnessing your community to tell a brand story for future success
  • Creating Content to support campaigns


  • Louise Vansleve, Social and Content Strategist, Transport NSW

11:00 – Tea break

Refreshments and Networking opportunity for participants.

11:20 – Session 4: Why social media ‘intelligence’ is critical for government

  • How Government can gain deep intelligence on their services and help inform decision making
  • Using Social Media Intelligence for assessing and mitigating risk
  • Case studies of governments who have successfully tapped into the Power Social Media Intelligence


  • Mireille Ryan, Founder, Social Intelligence HQ

11:55 – Session 5: Facebook's new frontier: Using social science to make Facebook groups work

  • Utilise Facebook groups for your brand/organisation
  • Establish governance and build community within a Facebook group
  • Understand how social science can support community growth
  • Tips and pitfalls to managing communities online


  • Alison Michalk, CEO, Quiip

11:25 – Session 6: Q&A: The social media journey and crossing the boundaries


  • Biba Whythes, Social Media Strategist, Childrens’ Health Queensland Hospital and Health Service

13:10 – Lunch break

Lunch and Networking opportunity for participants.

14:00 – Session 7: Digital transformation: Connected cities and the digital citizen

  • Social has transformed the expectations of citizens, and ability for government organisations to deliver impactful life experiences.
  • From citizen engagement, to service delivery and critical response, see how leading government organisations are thinking ‘social first’.
  • Government organisations need to break out of ‘send mode’, and think ‘receive and respond’.


  • Benjamin Mulligan, Marketing Lead, Hootsuite

14:40 – Session 8: Social innovation – The path, the channels and the integration

  • The Australian social landscape 2017 and beyond
  • Why organisations must be their own media channels
  • The content challenge – how to create, curate and calendar content in time and resource stretched environment
  • Bringing it all together with social


  • Dionne Lew, CEO, The Social Executive

15:10 – Tea break

Refreshments and Networking opportunity for participants.

15:30 – Session 9: Global live link to India

How social is evolving within the public sector world-wide, what can be learnt, where is the inspiration emerging from and how can we achieve pioneering success in social?


  • Vikas Bagri, Social Media Innovation Advisor, Government – India

16:00 – Session 10: INTERACTIVE SESSION: Ninja tips for exceptional social media engagement

Focusing on you tube, linkedin, snap chat this practically focused session will be exploring:

  • How to optimise your social media pages and the mistakes most people still make when doing this
  • How and what to post to create user engagement and the mistakes most people still make when doing this.
  • How to record and post interesting video content that will get viewers taking the next step and clicking through to your website or sales page.
  • How to correctly setup and optimise your YouTube Channel to get your videos on Page 1 of Google that almost no one knows how to do.
  • Maximising reach through YouTube – understanding the No 1 ranking factor – and maximising the opportunity


  • Mark Warncken, Social Media Trainer, Social Media for Business

16:50 – End of Day 1: Networking and drinks

  • Closing remarks from the Chair and vote of thanks by the Chairman
  • Drinks and networking reception

Attendee Information


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Upcoming Events

  1. Investment Performance Training Courses

    April 16 - April 18
  2. Superannuation Funds Tax 2018 Forum

    May 15 @ 8:00 am - May 16 @ 5:00 pm
  3. Unit Pricing 2018 Forum

    May 21 @ 8:00 am - May 23 @ 5:00 pm
  4. Future Social Media Strategy 2018 Forum

    May 31 @ 8:00 am - June 1 @ 5:00 pm
  5. Data Governance 2018

    June 21 @ 8:00 am - June 22 @ 5:00 pm

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



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