July 19, 2017 - July 20, 2017 Rex Hotel Canberra, 150 Northbourne Avenue Canberra City, ACT 2601, Canberra, Australia

Bringing social strategists, marketers and innovators together, to discuss the future pathway for social strategy development.

20th July 2017 - Day 2

08:30 – Registration

Participants registration and refreshments.

09:00 – Welcome address

Chairman’s address to the gathering.


  • Craig Mack, Social Media Strategist/ Community Ambassador RUOK

09:10 – Session 1: Global social innovation – US police department (LIVE LINK)

  • Exploring future opportunities and ground-breaking initiatives
  • Unique insights unleashing exceptional platform engagement
  • How to prepare for tomorrow’s social paradigm


  • Chris Hsiung, Captain, City of Mountain View Police Department, CA, USA

09:45 – Session 2: Content 2018! The future possibilities and measurement

  • Delivering pioneering content – the journey
  • How do you monitor and measure the ROI of live content?
  • Developing your creative capability – where are we heading


  • Roghan McKerlie, Content Jedi, Rogues Gallery

10:20 – Tea break

Refreshments and Networking opportunity for participants.

10:45 – Session 3: Story telling that doesn’t suck! – Microsoft americas (LIVE LINK)

  • Exploring brands that ‘get; story telling
  • Determining story telling social media trends
  • You ALL have a story – how to tell it well on social


  • Miri Rodriguez, Social Media Lead, Microsoft USA

10:55 – Session 4: Investigating the future role of social for government?

  • Proving the value of your social media investments.
  • Social media channels are worthless without purpose and strategy. And most government agencies simply use social media as a communication channel.
  • This session will unpack why, and provide examples to help delegates make the case for change by:
    1. identifying metrics that matter
    2. harnessing real-time audience data
    3. building commercial evidence for social capabilities
    4. • delivering an improved customer experience.



  • Roger Christie, Managing Director, Propel Group

11:20 – Session 5: Evolution 101 - Of Social Media For Government

  • Reaching new audiences through social media
  • Aligning communication and customer service functions on social media
  • Attracting and upskilling the right people for your social media team


  • Amanda Dennett, Digital Director, Department of Human Services

12:30 – Session 6: What makes the ‘news’ for your organisation!

  • News and social media: make your brand relevant
  • Using the news to generate content
  • How to identify opportunities in the news to create relevant and engaging social content
  • What we have learnt from launching a news website


  • Kate Heironymus, Media Advisor, RACQ

13:10 – Lunch break

Lunch and Networking opportunity for participants.

14:10 – Session 7: Can government agencies be online influencers?

Think you need staggering media budgets or an agency to make your mark online? Think again. Emily Malone will show you why your greatest asset is already inside your organisation. In a world where your department is competing against countless publishers and public personas, learn how ntegrity has helped government agencies best leverage their internal resources to build a leading presence.

You will leave knowing how to:

  • Transform internal subject matter experts into external online influencers.
  • Build a content culture throughout your department to ease workloads and share responsibility.
  • Nurture and influence your stakeholders through thought-leading content.


  • Emily Malone, Head of Social Media, ntegrity agency

14:45 – Session 8: Are influencers redefining / Defining the future of social media?

  • Assessing the influencer paradigm and requirements for the public sector
  • Exceptional social influencer strategies
  • The real results of an influencer-led social strategy


  • Adrian Hall, Senior Digital Producer, Engineers Australia

15:30 – Tea break

Refreshments and Networking opportunity for participants.

15:50 – Session 10: INTERACTIVE SESSION: Advanced twitter strategies for future engagement

Why Twitter Could Be Your Silent Social Media Marketing Tool!

  • Most overlook Twitter because it is not their daily habitual space to stay informed, because in general we like to read what our friends are doing, or who’s just got a new job role. BUT it’s this very reason why Twitter has become a silently powerful social media marketing tool for marketing your business.
  • Twitter’s audience is more receptive than other social networks to educated business information and does not have to compete with the flood of generalised daily social content to be seen. The challenge is for most, they need to take the time to understand 3 things:
    1. How can Twitter fit into your overall marketing plan?
    2. What kind of content strategy is best for your organisation?
    3. Which Twitter ad features will work best to reach your goals?

By attending this interactive session with Lee Ussher, she will address these 3 areas and help you identify how to use Twitter more effectively within your organisation.


  • Lee Ussher,  Twitter Strategist, Buzz Web Media

16:50 – End of Day 2

  • Closing remarks from the Chair and vote of thanks by the Chairman

Attendee Information


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Upcoming Events

  1. Investment Performance Training Courses

    April 16 - April 18
  2. Superannuation Funds Tax 2018 Forum

    May 15 @ 8:00 am - May 16 @ 5:00 pm
  3. Unit Pricing 2018 Forum

    May 21 @ 8:00 am - May 23 @ 5:00 pm
  4. Future Social Media Strategy 2018 Forum

    May 31 @ 8:00 am - June 1 @ 5:00 pm
  5. Data Governance 2018

    June 21 @ 8:00 am - June 22 @ 5:00 pm

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