CONTENT CREATION FOR SOCIAL MEDIA
A framework for creating intelligent and compelling content for a Successful Social Media Campaign
Rogues Gallery was founded by the original Content Jedi Roghan McKerlie in 2014. With more than 15 years experience in the fields of strategy, content creation, digital and video production, Roghan has a proven ability in delivering meaningful customer engagement, via emerging technologies, data-driveninsights & immersive stories.As a key-note speaker and industry thought leader Roghan has presented at AIMIA, IBR, Mumbrella, and
Conference Criterion events, as well as run digital education workshops for The Good Guys, Vic Roads,
City West Water, and Federation University, to name a few.Roghan is lifelong storyteller who’s career started as regional print journalist (The Weekender & Sunshine
Coast Daily), before shifting to national magazine titles (EMAP and ACP), television host (FuelTV/Fox
Sports), then as a part-owner in the digital agency Bullseye – which he sold his shares as part of its Ogilvy
acquisition in 2014 – where he learnt the dark-arts of data insights and how to use digital to engage your customer (wherever, whenever and however they want to ingest content).
About Rogues Gallery:
Rogues Gallery is a content marketing studio that loves creating and producing innovative content that lifts the productivity of your digital communications for more meaningful engagement. Recently, Rogues Gallery was nominated for 4 Social Media awards at the 2018 Social Media Marketing Awards, including most innovative use of social media and social media marketer of the year.
Workshop Timing: 9:00 am – 12:30 pm
DESIGN A ROADMAP TO SOCIAL BUSINESS SUCCESS
Building a Social Business: The 9 Drivers for Success
Why does your organisation use social media, social data or social technologies? While there are any number of catalysts and starting points for social in today’s business environment, ongoing success depends on nine critical factors.
As Founder & Managing Director of Propel, Roger Christie understands the importance of aligning social initiatives with organisational strategy to deliver better business outcomes. He has more than a decade’s experience across industry, consultancy and agency, utilising data, technology and knowledge of customer behaviours to improve performance.Roger founded Propel to help organisations understand the true potential of building strategic social capability. While many other consultancies and agencies in the market focus on social media channels and campaign activities, via Propel he has demonstrated the value behind improving
business performance through social capability aligned with organisation and customer needs.Propel was recognised as one of Westpac’s 200 Businesses of Tomorrow due to this unique approach. Over the past ten years, Roger has worked alongside clients including the ATO, Commonwealth Bank, Westpac, IAG, Queensland Government, the NSW Department of Premier & Cabinet, Suncorp Group, the NSW Department of Education, International Trade & Investment, the NSW Department of Industry, the Asia Pacific Forum, IBM Australia & New Zealand, Telstra, Austrade and British Airways. Roger is also an active industry figure as a TEDx speaker, Australian Institute of Company Directors advisor, regular conference speaker and op-ed author, and former Director for the National Children’s & Youth Law Centre based in Sydney.
Workshop Timing: 01:30 pm – 05:00 pm
Director, Rogues Gallery
(Nominated for 2018 social media leader, SMMI awards)
Managing Director ,
Propel Group (Australia) Pty Ltd