Achieving substantial results through developing the most effective digital marketing roadmap to fit their target market & also learn how to boost engagement and CX using personalisation and a blend of technology, process and people

20th November 2019 - Day1

Coffee and Registration

Lauren Ryder, CEO, Leading Edge Global

To get a competitive edge today, marketers need to take every advantage.
Where better to look for advantages than the world of Behavioural Economics, a relatively new
field of study that explores the irrational, but often predictable, ways that humans make decisions.
Since its inception in the late 1970’s, behavioural economics has set out to help us understand why
we consistently underestimate, overpay, and make decisions that even at the time, we know we’ll

In this lighthearted, informative presentation, Dan Monheit explores how playing to biases and
heuristics can pay major dividends for brands. Drawing on seminal research from Nobel Laureates,
he’ll illustrate how initiatives that fly in the face of conventional wisdom could be just what the
doctor (read: CFO) ordered.

As one half of Bad Decisions (one of the world’s most successful behavioural economics
podcasts), Dan takes everything he’s learnt from his significantly more talented co-host (acclaimed
psychologist Dr Melissa Weinberg), and channels it into helping marketers win more customers,
make better ads and sell more stuff.

Dan Monheit, Director of Strategy, Hardhat

  • Leveraging data to create personalised marketing campaigns and communications
  • Quality not quantity: Analysing how to best minimise marketing communication to improve CX
  • Improving the two-way dialogue and integrating customer feedback to make necessary and
    beneficial changes

Karen Ganshchow, Former GM Consumer Marketing and Customer Strategy, NAB

  • Driving conversion across the customer lifecycle and
    improving customer communications through Email
  • Leveraging and integrating analytics to better understand
    customer journeys and executing the most effective
    improvements for your customer base
  • Leveraging social media marketing as a customer advocacy
    tool and prompting acquisition
  • Improving your social listening capabilities and using the
    right content curation to boost engagement
  • Upping your entertainment: Competing as a finance from
    against influencers, viral videos, etc to attract and engage
    your audience

Panel Members:

GRACE PALOS, CMO, Future Super
CLINTON HEARNE, Head Of Marketing, Travel Money

ANITA AYRES, Head of Marketing, StatePlus
Centrepoint Alliance

  • Why you must be using video – understating how video marketing fits your business and
    building it into your marketing and content strategy
  • How to best leverage video brand awareness and boost engagement
  • Deciding on the most impactful content and ensuring it is viewed
  • How to build an effective distribution model

Ben Shute, Senior Manager, Social Media and Content Marketing, QBE


  • Improving your analytics capabilities to analyse defects and opportunities to improve
  • Using analytics to inform your strategy and further develop the most lucrative channels
  • Integrating marketing with the business analytics and insights team

Kimberley Roberts, Head of Member Experience and Engagement, RACQ

Lunch and Networking opportunity for participants.

  • Creating an ‘agile roadmap’ to easily adjust to market demands and changes
  • Designing and developing a sustainable, positive digital brand
  • Aligning your structure, technology and skills to fit your strategy
  • Gaining a competitive edge: identifying and focusing efforts on the most lucrative avenues for

Danielle Cerin, Head of Marketing, CBHS Corporate Health

  • Setting up the brand health metrics that matter
  • Tackling uncomfortable truths about your brand
  • The importance of creating a clear brand identity in order to
    build a better overall customer experience
  • How insights can drive action and improvement across the
    whole business

Panel Members:
STEVE LOCKWOOD, Head of Insights and Marketing
Analytics, Finder

Refreshments and Networking opportunity for participants.

  • Replacing A.I with ’I.A.’: focusing on the transhumanistic idea to
    use technology to boost human intelligence and performance
    and applying to your social media and content marketing
  • How to leverage social insights
  • Crowd solving problems: Ditching the need to be perfect t to
    gain advocacy and engagement by asking customers for
    solutions and improvement ideas
  • Marketing through people and not at them: creating content
    that adds value, not just sells your product
  • Executing invitation not interruption marketing
  • How to empower the right conversations to happen even if you
    aren’t present and ensure your brand stays clear and true

JORDAN KERR, Social Media and Content Marketing Lead,
Integrity Life

  • Developing a solid strategy to ensure your content marketing hits the mark
  • Leveraging insights to generate the right content that is relevant to your audience
  • The role of storytelling and creativity: creating engagement using customer stories to humanise
    your brand

Lauren Quaintance, Co-Founder/Head of Content, Storyation

Interested in speaking?

We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



Join IBR Conference and be part of a world class team of ambitious, talented people.

People who are consistently pushing the bounda- ries of innovation in the world of conferences, seminars and knowledge management.

View Careers.

Contact Info


We would love to hear from you and interact with you. Feel free to get in touch with us.

Phone: (+61 2) 9896 0776
Address: PO BOX 411, Wentworthville,
NSW 2145