Achieving substantial results through developing the most effective digital marketing roadmap to fit their target market & also learn how to boost engagement and CX using personalisation and a blend of technology, process and people

21th November 2019 - Day2

Coffee and Registration

    Lauren Ryder, CEO, Leading Edge Global
  • Creative thinking and leadership: avoiding the automation trap
  • Getting your voice heard at the Board level: making your company see the value in a creative
    and human approach to operations
  • Balancing the investment in machines and human resources and ensuring you gain senior
    executive buy-in for your vision

Todd Stevenson, GM Customer and Marketing, Colonial First State

  • Marketing and communications post Royal Commission: regaining trust and engagement
  • Creating engaging conversations with prospective customers and retaining them
  • Where to focus: finding the right prospects, right time…place…context…content

Dave Annesley, Head of Marketing, Media and Sponsorships, Youi

  • Linking communications: ensuring alignment across all channels
  • Ensuring you’re targeting the right customer through the right channel at the right time
  • Is mobile-first the right approach for financial services?
  • Creating a great communications experience for customers on any device
  • Using actionable data to guide the right direction for each marketing channel

Panel Members:
Ben Shute, Senior Manager, Social Media and Content Marketing, QBE
Tim Cochrane, Head of Customer and Marketing, QSuper
Darlene Mattiske-Wood, Deputy CEO and Chief Strategy, Marketing and People Officer, People’s Choice Credit Union

  • Leveraging analytics to understand the most crucial touch points for your customers
  • Linking customer journeys to your marketing/communication strategy and executing the most
    effective improvements for your customer base
  • Personalising your communications: Understanding each customer on an individual level to
    boost engagement, trust and retention

Tom McCann, Principal, Head of Member Experience, Aon


  • Using digital to create targeted content and inbound campaigns based on insight to create a personalised client experience
  • Understanding the power of language to better connect with audience and enrich the client experience
  • Leveraging insights and ongoing research and interpreting success against key metrics

Steve White, Head of Marketing and Communications, APAC, Gallagher


  • Integrating your social channel to drive engagement and new customers
  • Capturing all interactions across multiple channels and monitoring/optimising these in real time
  • Personalisation in the on boarding of new customers
  • Following and capturing multiple customer journeys

Mike Nixon, Head of CRM, TAL

Lunch and Networking opportunity for participants.

  • Shifting the focus away from the technology aspect of CRM
  • Better understanding process and setting realistic expectations
  • Centring your CRM strategy and transformation around business objectives and how the
    end-user needs it to function
  • Effectively integrating data into your CRM to drive value
  • Lessons learnt over a 20 year CRM career at various companies: avoiding common
    recurring issues


  • Using evidence-based decision-making marketing investments
  • Smart insights: harnessing marketing insights to make
    better decisions by moving from reporting to learning
  • Avoiding poor media investments to improve value for
    customers and business outcomes
  • Stop spending on what’s not working: moving from
    reporting to empowering marketing teams to learn and

ADRIANA ALEKSIC, Head of Product, Defence Health

Refreshments and Networking opportunity for participants.

  • Taking a human-centred approach to business planning and problem solving
  • Developing customer propositions and take to market plans that win your customers hearts
  • Connecting your employees with your customers
    Driving cultural change through new ways of working

Anita Ayres, Head of Marketing, StatePlus

  • Turning your marketing team into story factory/ad agency with
    design, storytelling, tech and community building to enable
    meaningful and hard-hitting content
  • Structuring your team based around storytelling and
    specialisa tion of skills: creating a high functioning team and
    placing the right skills in that structure to all plug in and deliver
    a concept
  • Getting the balance of talent right and creating a collaborative
  • Increasing your competitiveness through integrating
    specialists into your teams

GRACE PALOS, CMO, Future Super

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About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



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