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Achieving substantial results through developing the most effective digital marketing roadmap to fit their target market & also learn how to boost engagement and CX using personalisation and a blend of technology, process and people

21th November 2019 - Day2

Coffee and Registration

    Lauren Ryder, CEO, Leading Edge Global
  • Creative thinking and leadership: avoiding the automation trap
  • Getting your voice heard at the Board level: making your company see the value in a creative
    and human approach to operations
  • Balancing the investment in machines and human resources and ensuring you gain senior
    executive buy-in for your vision

Todd Stevenson, GM Customer and Marketing, Colonial First State

  • Marketing and communications post Royal Commission: regaining trust and engagement
  • Creating engaging conversations with prospective customers and retaining them
  • Where to focus: finding the right prospects, right time…place…context…content

Dave Annesley, Head of Marketing, Media and Sponsorships, Youi

  • inking communications: ensuring alignment across all channels
  • Ensuring you’re targeting the right customer through the right channel at the right time
  • Is mobile-first the right approach for financial services?
  • Creating a great communications experience for customers on any device
  • Using actionable data to guide the right direction for each marketing channel

Panel Chair:
LAUREN RYDER, CEO, Leading Edge Global
Panel Members:
EMMA KING, Platform Owner – Website & Interactions, AMP
Lisa Martens, Director, MACMAR Digital
Tim Burdon, Head of Acquisition Strategy and Marketing at Citi

  • Using data to become much more granular in how you understand customers and how you’re able to market to them Improving the quality of your mobile experience and creating a robust mobile site to retain customers
  • Seeing online as a legitimate acquisition channel and boosting your distribution strategy
  • Selecting and implementing a new content management solution and integrating it into your operations to gain
    significant ROI

PETER LITTLE,Head of Brand and Member Marketing Communications, Cbus Super


  • Leveraging analytics to understand the most crucial touch points for your customers
  • Linking customer journeys to your marketing/communication strategy and executing the most
    effective improvements for your customer base
  • Personalising your communications: Understanding each customer on an individual level to
    boost engagement, trust and retention
  • Integrating your social channel to drive engagement and new customers
  • Capturing all interactions across multiple channels and monitoring/optimising these in real time
  • Personalisation in the on boarding of new customers
  • Following and capturing multiple customer journeys

Mike Nixon, Head of CRM, TAL

Lunch and Networking opportunity for participants.

  • Shifting the focus away from the technology aspect of CRM
  • Better understanding process and setting realistic expectations
  • Centring your CRM strategy and transformation around business objectives and how the
    end-user needs it to function
  • Effectively integrating data into your CRM to drive value
  • Lessons learnt over a 20 year CRM career at various companies: avoiding common
    recurring issues


  • Taking a human-centred approach to business planning and
    problem solving
  • Developing customer propositions and take to market plans
    that win your customers hearts
  • Connecting your employees with your customers
  • Driving cultural change through new ways of working

ANITA AYRES, Head of Innovation, First State Super

Refreshments and Networking opportunity for participants.

  • What are aha moments, why are they powerful and how do
    they ignite change??
  • How you can create aha moments to influence your key

Melissa McCarney, Managing Director, Epiphany Effect

  • The importance of building in-house creative
  • Why to stop calling stories content
  • How to transition from outsourced to in-house capability
  • Tips for teaching marketers the power of story to win

GRACE PALOS, CMO, Future Super

Interested in speaking?

We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

Upcoming Events
  1. GRC Capability Workshop 2019

    November 19 @ 8:00 am - 5:00 pm
  2. FINCX2019 Future Digital Marketing Strategies, Member Engagement & Customer Experience (CX) for Financial Services 2019 Forum

    November 20 @ 8:00 am - November 21 @ 5:00 pm

    November 25 @ 8:00 am - November 27 @ 5:00 pm
  4. 18th Annual – P Group Investment Performance Training Courses

    May 11, 2020 @ 8:00 am - May 13, 2020 @ 5:00 pm

    May 25, 2020 @ 8:00 am - May 26, 2020 @ 5:00 pm

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



Join IBR Conference and be part of a world class team of ambitious, talented people.

People who are consistently pushing the bounda- ries of innovation in the world of conferences, seminars and knowledge management.

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Contact Info


We would love to hear from you and interact with you. Feel free to get in touch with us.

Phone: (+61 2) 9896 0776
Address: PO BOX 411, Wentworthville,
NSW 2145