May 31, 2018 - June 1, 2018 Grace Hotel Sydney, 77 York street, Sydney, NSW Australia

Gathering social media strategists to explore pioneering social innovation.

31st May 2018 - Day 1

Participants registration and refreshments.

  • Transitioning into a new realm of social media management
  • Preparing for a behavioral shift
  • The emerging requirements for social media marketers


  • Sean Meehan, Social Media Strategy Leader, Boots UK
  • Assessing the game changing trends in social evolution
  • Understanding the focus required to unleash new social potential
  • Navigating the shifting sands of social strategic change


  • Daniel Klug, Social Media Strategist, Clemenger Australia

An interactive panel discussion exploring how future social media engagement startegies are evolving and identifying the key areas now to focus on for success:

  • The key components of a future focused social strategy
  • How to identify gaps and opportunities in your current initiatives
  • Visualising the next five years


  • Jacinta Reuban,Social Media Specialist, Retail Apparel Group
  • Sean Meehan,Social Media Strategy Leader, Boots UK
  • Daniel Klug,Social Media Strategist, Clemenger Australia

Refreshments and Networking opportunity for participants.

  • How to integrate live video with impact
  • Unleashing your social strategy through the next generation of video engagement
  • Global social video success – inspiring case studies


  • Roghan McKerlie,Founder, Rogues Gallery
  • The evolution of VR and where it’s heading
  • Optimising its use for social engagement
  • VR’s influence on social strategy 2020?


  • Carli Johnston,Founder and CXO of Virtual Method, : Live Video
  • Preparing internally for 360 social excellence
  • Peer to peer learning: how to overcome budget and company constraints
  • Managing the risks of social engagement 2020


  • Facilitated by Lyndsey Douglas, Head of Innovation, Ray White Live stock and Rural

Lunch and Networking opportunity for participants.

  • Navigating social crisis in turbulent times
  • How to prepare for crisis and manage the journey through risk
  • Adapting your crisis strategy to future social strategy


  • Louise Vansleve,Head of Social Media, Public Affairs and Engagement, Department of Transport

More and more we’re being influenced and living by the data, or should be. With so much content and so many brands competing for our attention on so many channels on and offline, is creativity the key to connecting with your audience?

  • Craig Mack,Head of Social, Colloquial, Blogger Craig On Toast

Refreshments and Networking opportunity for participants.

Twitter may not be the daily habitual space to ‘check in’ and see what everyone’s up to BUT it also isn’t a platform we recognise for it’s holiday pics, fluffy cats and foodie pics. For this reason, it potentially could be your most powerful and cost effective branding tool for marketing you or business.
When it comes to staying informed at business events or trending news, and building strong relevant connections, Twitter’s audience is more receptive than any other social network. It’s a networking space we use to find information and people quickly, and our brand can be seen without competing amongst a flood of general social content.
By attending this interactive session with Lee Ussher, she will address 3 areas to help you identify how you or your organisation could use Twitter more effectively in marketing your brand. These are:

  • how can Twitter fit into your overall marketing plan?
  • what content strategy is best for your organisation?
  • why Twitter ads could be the most cost effective platform to reach your goals


  • Lee Ussher,Social Media Brand Management, Pfizer and Brand Management Specialist, Buzz Web Media

Attendee Information


Interested in speaking?


We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

Upcoming Events

  1. Superannuation Funds Tax 2018 Forum

    August 20 @ 8:00 am - August 21 @ 5:00 pm
  2. Fund Tech 2018- Superfunds Technology, Innovation & Disruption Forum

    September 4 @ 8:00 am - September 5 @ 5:00 pm
  3. Asset Segregation 1 Day Interactive Workshop

    September 19 @ 8:00 am - 5:00 pm
  4. Investigating Future Social Media Strategy: Public Sector Congress 2018

    October 15 @ 8:00 am - October 16 @ 5:00 pm
  5. Post Retirement Australia 2018 conference

    October 16 @ 8:00 am - October 17 @ 5:00 pm

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



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Contact Info


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Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145