Investigating Future Social Media Strategy
15October
October 15, 2018 - October 16, 2018 Canberra Rex Hotel

While we often get caught up in the now; of social marketing, it’s critical to also conside the future, and where you should be paying attention to in the months to come.

15th October2018 - Monday - Day 1

Participants registration and refreshments.

Speaker:

  • Peter Sutton,Social Media Sociologist, Kai Ming
  • International perspectives on future social innovation
  • Engaging in a new era of social authenticity
  • Understanding the forces shaping tomorrow’s social strategy

Speaker:

  • Warren Kagarise, Head of Digital Engagment, King County, USA
  • How to adopt AR successfully in a public sector environment, the key considerations
  • Establishing value for the citizen through AR and VR and the importance in shareability
  • Establishing value through AR and VR and the importance in shareability
    -Assessing how social media will help AR go mainstream

Speaker:

  • Andrew Heaney, Social Media and VR/AR Content Head, Australian War Memorial
  • Current projects and initiatives
  • Sharing of positive new social engagement strategies
  • The critical next steps
  • Fine tuning your team’s focus for the next 18months
  • A practical session offering delegates the opportunity to discuss their social media journeys and challenges with social leaders. Time will be allocated to peer to peer sharing and solution based discussion

Speaker:

  • Warren Kagarise, Head of Digital Engagment, King County, USA
  • Brendan Lucas , Senior Social Media Adviser Department of Education &Training, Victoria
  • Andrew Heaney,Social Media and VR/AR Content Head, Australian War Memorial
  • Melinda Shobrook, Social Media Specialist, CyberTribal
    Social Media

Refreshments and Networking opportunity for participants.

  • Preparing for a new realm of social possibility through Linkedin
  • Understanding the 2019 Linkedin marketing strategies
  • How can the public sector leverage the opportunities

Speaker:

  • Jillian Bullock,Award Winning, Linkedin Ninja (Winner of the Best Linkedin Strategy 2019)
  • Content streams and how to strategically plan ahead for success
  • Social targeting in a modern data rich world
  • Adding value to a social media user in order to pass the 3 second audition

Speaker:

  • Matt Sousby,Social Strategy Lead, THE T!LT AGENCY
  • Pioneering social initiatives breaking social boundaries
  • Understanding the next phase of public sector social strategy in the USA
  • Driving social creativity for unforgettable engagement

Speaker:

  • Meghan Howard, Communications Manager, City of Fairborn USA
  • Unearthing ground breaking strategies to meet the next level of engagement expectation
  • Driving social innovation into the heart of the organisation
  • Leading social media strategy into relevance for 2020

Speaker:

  • Simon Ferguson, Social Media Strategist, Department of Innovation and Science
  • Analysing the state of the market – what does the future hold?
  • Adapting your strategy for future success
  • Top tips to save you time and money

Speaker:

  • Dion Van de Kamp , Social Media & Digital Marketing Manager, Epworth HealthCare
  • Recognising the undercurrents of change in Facebook social engagement
  • Preparing your social Facebook strategy for full organic reach
  • Deepening Facebook communication for 2019 success

Speaker:

  • Brendan Lucas, Senior Social Media Advisor, Dept of Education

Refreshments and Networking opportunity for participants.

  • What is Content really?
  • Creating trust through social proof
  • Moving your audience from passive to active using co-creation

Speaker:

  • Melinda Shobrook, Social Media Specialist, CyberTribal Social Media

Refreshments and Networking opportunity for participants.

Refreshments and Networking opportunity for participants.

Attendee Information

 

Interested in speaking?

 

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About Us

 

IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.

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Contact Info

 

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Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145