Conference
PA & COMMS 2022 -Public Affairs and Communications in the Public Service
8th - 9th DECEMBER 2022, CANBERRA VENUE (TBC)
Days
Hours
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About the event!

Accurate, timely and responsible communications from government to Australian citizens and other stakeholders has never been more critical. At a time of unprecedented events, societal change, economic uncertainty, heightened public scrutiny, misinformation and 24/7 multi-media accessibility, communications
strategists and practitioners are under increased pressure to set new benchmarks in service delivery and stay on top of significant challenges.
This two day event will highlight the various challenges facing those working in public service communications but also turnkey solutions and opportunities to perform well and above standard expectations. Expert speakers will cover a range of issues central to achieving successful outcomes including several case studies across all levels of government. Among the solo and panel sessions include:
Effective communications campaigns aligned to strategic objectives, innovative social media messaging, advanced use of data in monitoring, measuring and influencing behaviour, new government policy step by step planning and implementation, effective crisis communications, crafting sensitive and empathetically driven content, nurturing robust ecosystems and feedback loops, building a strong brand reputation, diverse and inclusive communications, and working cohesively in decentralised office environments.
Attendees will have the opportunity to interact with speakers during session Q&A time and network during the breaks if attending in person. Book today to save your place at this hybrid and invaluable event for 2022.

Who Should Attend:
  • Federal, State and local Government department and agency personnel working in Public Affairs, Communications and Marketing
  • Communications consultants
  • Public Affairs & PR Professionals
  • Social media specialists
  • Content creators
  • Customer Data analysts
  • Diversity and inclusion specialists
  • External stakeholders

SPONSORSHIP OPPORTUNITIES
Unit Pricing Forum 2022 offers sponsors an excellentopportunity to demonstrate thought-leadership andleverage networking opportunities to build brand-valueamongst senior unit pricing professionals. If you wouldlike to know more about sponsorship, exhibition andbusiness development opportunities please just get intouch with us -sponsorship@ibrc.com.au

PA & COMMS 2022 Speakers
Early Invited Speakers includes:
CEO, GroupM Aust & NZ
Communications Director, CSIRO
Specialist Communicator and Adviser
Founder and Director, Michelson and Alexander
Acting Head of CALD Communications, Victorian Department of Families, Fairness and Housing
Manager, Operational Communications,Emergency Management Victoria, EMA
Communications Manager, Victoria Police
CEO, Diversity Partners
Coach, Facilitator, Speaker and Author
Deputy Dean, Faculty of Science University of Technology Sydney UTS
Head of Strategic Communications and Stakeholder Engagement Unit, Australian Institute of Health and Welfare, AIHW
Acting Head of Communications, Dept of Resources, QLD Govt
Communications Director, Telco NSW Authority
Public Affairs Director, EPA, Victoria
Communications Manager, COTA NSW
Executive Trainer, Media Manoeuvres
Get Involved
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PA & COMMS 2022 Schedule
Learn schedule, program and topics of the PA & COMMS 2022 Public Affairs and Communications in the Public Service 2022 Conference.

• Reassessing communications in an age of fragmented multi-media channels, uncertainty, disruption,
unprecedented events and public discontent
• Recognising authentic, responsible and timely comms as
key drivers to success
• Building cohesive and committed comms teams working in hybrid and decentralised environments
• Advancements in IT, data and analytics to attract, engage
and retain stakeholders and influence behaviour
• Raising benchmarks and integrating standards for best
practice cross govt communications

PANELLISTS:

AIMEE BUCHANAN
CEO, GroupM Aust & NZ

TANYA BOWES
Director of Corporate Affairs, CSIRO

Communications practitioners provide significant value to any organisation but only if they have influence and their advice is sought after. They are regularly hindered by internal perceptions of what function they perform and
when they should be engaged on a project. Advice provided is often dismissed or discounted compared to advice given by an economist, policy officer or project manager. How can communicators demonstrate their value and get the long-awaited “seat at the table”? How can they control the perceptions of their profession to drive behaviour change in clients? How can they transition from a superfluously perceived corporate function to a strategic partner?

MELANIE GIBBONS
Specialist Communicator and Adviser

10:30 MORNING TEA

Objectives:

1) To provide attendees with greater understanding of the
power of media (and social media) when a critical incident hits, and how to protect their organisation’s reputation and
impression in the first few hours.
2) To give attendees an introduction to the internationally accepted crisis media holding statement structure. Some attendees will be given the opportunity to deliver their
drafted holding statement if desired.
Key Benefits: Understand where your organisation may have gaps in risk management and preparedness for a crisis; learn how to structure and deliver an effective
holding statement with all the right information included.

FACILITATOR:

DAVID TURNBULL
Executive Trainer, Media Manoeuvres

1:10 LUNCH AND NETWORKING

• Tailoring content for multi comms channels
• Customised comms that speaks to and resonates with different audiences
• Strategies to stay on-track with multi-level and rapid communication output and response capability

Stephen Michelson
Founder and Director, Michelson
and Alexander

Challenges encountered and lessons learnt during Victoria’s “Second Wave”, and how we can better serve
our diverse communities in the long-term

MATHEW GUY
Acting Head of CALD Communications, Victorian Department of Families, Fairness and Housing

15:30 AFTERNOON TEA AND NETWORKING

• Recognising the imperative for consistent, timely and reliable communications
• Engaging with the public/stakeholders at the outset to prevent delays of crucial information
• Using feedback and comprehensive reviews to improve and prepare for failsafe future communications

REEGAN KEY MANAGER
Operational Communications,
Emergency Management Victoria, EMA

• Using channels that align to your organisation’s campaign objectives and targeted audiences
• Tackling misinformation and safeguarding data through strict monitoring and cyber security procedures
• Adapting strategies to what works and what doesn’t
• How to grow your presence

KENDALL MASTERS
Communications Manager, Victoria Police

Closing remarks from the Chair

17:20 END OF DAY ONE

Registation Packages
Prices and offers for the 'PA & COMMS 2022 Public Affairs and Communications in the Public Service 2022 Conference'
IN-PERSON ATTENDANCE REGISTRATION - SUPER EARLY BIRD REGISTRATION:
Register before 30th July
$2195 + GST
IN-PERSON ATTENDANCE REGISTRATION - EARLY BIRD REGISTRATION:
Register before 30th August
$2495 + GST
IN-PERSON ATTENDANCE REGISTRATION - NORMAL REGISTRATION:
Register after 30th August
$2695 + GST
IN-PERSON ATTENDANCE - UNLIMITED GROUP REGISTRATION:
Register with Group registration offer

REGISTER & PAY FOR 3 DELEGATES WITH NORMAL RATE & GET UNLIMITED REGISTRATIONS* (*CAN ATTEND IN-PERSON OR VIRTUALLY)

VIRTUAL ATTENDANCE REGISTRATION - SUPER EARLY BIRD REGISTRATION:
Register before 30th July
$1795 + GST
VIRTUAL ATTENDANCE REGISTRATION - EARLY REGISTRATION:
Register after 30th July
$1895 + GST
VIRTUAL ATTENDANCE - UNLIMITED GROUP REGISTRATION
Register with virtual group registration offer

REGISTER & PAY FOR 3 DELEGATES WITH NORMAL RATE & GET UNLIMITED REGISTRATIONS* (*CAN ONLY ATTEND VIRTUALLY)

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