To succeed today, your leadership team’s brand must be purposeful, accessible and consistent across all platforms. Why? An inconsistent brand breeds confusion, conjecture and distrust. Risks no team can afford in our fast-moving, digital world.
Yet far too often, leaders’ offline achievements are not reflected online where the reputation battles are being fought today. And equally often, they’re looking to internal teams for guidance to ensure their digital brands are an asset, not a risk.
If you’re responsible for building, protecting or leveraging your leaders’ brands; if your leaders are looking to you for guidance on how best to engage stakeholders in the COVID era; or if your leaders simply need guidance around the best, fastest, safest and most strategic use of social media – this workshop is for you.
Hosted by Propel’s Founder & Managing Director, Roger Christie, this workshop draws on his 15+ years experience working with leaders and teams across the public, private and NGO sectors. It is best suited to those responsible for or advising leaders on how best to use social media, as Roger will share examples and frameworks to inform future strategy development.