Catherine Payne is an experienced corporate and public affairs leader that has worked in state and federal government, global telecommunications, water, energy, oil, agriculture and the environment. Catherine is accomplished in strategic communications and issues management, stakeholder engagement, employee communications and change management, community relations, behavioural marketing, advertising, sponsorships and campaigns, digital and social media, and customer experience. She is known for her strategic capability and throughout her career has achieved significant measurable and repeated success influencing and delivering public policy and cultural outcomes, creating behaviour change, and protecting and enhancing brand, reputation and trust. Sydney Water’s “Keep Wipes Out of Pipes” consumer campaign won Best Government Communications and Corporate Social Responsibility Campaign awards in 2017.
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