AUG 19, 2019 - AUG 20, 2019 Bayview Eden Melbourne, 6 Queens Road, Melbourne Vic 3004

Stay ahead of the game – attend this two-day exploration of social strategic innovation to
future proof your company against the ever-changing social marketing landscape.

20th AUG 2019 - Day 2

Participants registration and refreshments.

Chairman’s address to the gathering.


  • Navigating your social journey with clarity
  • Assessing the road ahead and where your organisation will reap the benefits
  • Prioritising social initiatives – where’s the heat?


  • Brie Stewart, Creative Director, J. Walter Thompson, Worldwide
  • Zucks shift in direction Town square to a closed living room model
  • Human first social strategy by using technology
  • The rise of chatbots and how to develop a conversational marketing strategy


  • Aoife O’Connell, Founder and Chief Chatbot Builder, Yarnly AI
  • Why your social media strategy needs to be “one-to-one”.
  • How to personalise your Facebook Advertising
  • How to leverage Messenger and Chatbots to be more relevant

Anthony Murphy – Founder & Head of Growth, ATTENTIONMEDIA

  • Meeting the challenges of constant social evolution
  • Establishing where your organisation sits on the social innovation curve
  • Defining your biggest social priority and why
    (Interactive roundtable discussions hosted by speakers)

Aoife O’Connell, Digital Manager, Group Social Media Customer Labs, IAG
Oliver Jones, Social Media Manager, Sportsbet
Andrew Green, Social Media Community Manager, MYOB

Lunch and Networking opportunity for participants.

  • How the Sydney Opera House will prepare for new social frontiers
  • Driving internal social capability
  • How to be positively unforgettable in social

Claire Joachim, Social Media Manager, Sydney Opera House

  • Taking a look back, to look forwards with your social media –
    reflecting on the past 10 years of working in social media, and
    how to use your social media data to plan your social media
  • Establishing where your organisation sits on the social
    media spectrum – benchmarks, growth rates, industry trends
  • Getting super clear on where you want to go in the future
    with your social and what it will take to get there
  • The analytics, reporting and dashboard software you could
    be using to measure your journey – what’s possible

Yvette Adams, Founder of The Creative Collective & The Training Collective

  • The next critical steps for success strategy development
  • Pioneering social impact, is your organisation ready?
  • Leading the social pack, the requirements and innovation

Session facilitators:
Aoife O’connell, Anthony Murphy and Yvette Adams

Attendee Information


Interested in speaking?


We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



Join IBR Conference and be part of a world class team of ambitious, talented people.

People who are consistently pushing the bounda- ries of innovation in the world of conferences, seminars and knowledge management.

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Contact Info


We would love to hear from you and interact with you. Feel free to get in touch with us.

Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145