AUG 19, 2019 - AUG 20, 2019 Bayview Eden Melbourne, 6 Queens Road, Melbourne Vic 3004

Stay ahead of the game – attend this two-day exploration of social strategic innovation to
future proof your company against the ever-changing social marketing landscape.

20th AUG 2019 - Day 2

Participants registration and refreshments.

Aoife O’Connell, Founder, Yarnly AI

  • The future of social media is … human!
  • Social media used to be a place enjoyed by all … that is, until the marketers and growth hackers rode into town
  • But all is not lost: Unpacking the broader movement towards community (and humanity in marketing generally)
  • Social media burnout: How to ensure our social media efforts become more strategic and sustainable


  • Trevor Young, Founder, Digital Citizen Group

Cherie Clonan, Founder, Managing Director, The Digital Picnic
Andrew Weaver, Digital Manager, Fox Footy, FOX SPORTS

  • Why your social media strategy needs to be “one-to-one”.
  • How to personalise your Facebook Advertising
  • How to leverage Messenger and Chatbots to be more relevant

Anthony Murphy, – Founder & Head of Growth, ATTENTIONMEDIA

  • Zucks shift in direction Town square to a closed living room model
  • Human first social strategy by using technology
  • The rise of chatbots and how to develop a conversational marketing strategy

Aoife O’Connell, Founder and Chief Chatbot Builder, Yarnly AI

  • How Campaign Budget Optimisation (CBO) is changing the way businesses advertise
  • Why Facebook believes their algorithm is powerful enough to succeed at advertising
  • Just how did BidPixel crack the algorithm and 5x clients results by ‘gaming’ the algorithm and Facebook’s CBO

Dave from BidPixel, an award winning niche Facebook Pro Partner Advertising Agency, operates at the coalface of algorithm updates. Watch live as Dave unpacks the way BidPixel has successfully ‘gamed’ the latest Facebook algorithm changes to get 5x results for clients.

Dave Granfield, CEO, Bidpixel

Lunch and Networking opportunity for participants.

  • Meeting the challenges of constant social channel evolution
  • Seizing the opportunities in podcast innovation
  • Defining social channel priorities and future possibilities

Annemarie Cross, The Podcasting Queen
Aoife O’Connell, Digital Manager, Group Social Media Customer Labs, IAG
Anthony Murphy , Founder & Head of Growth, ATTENTIONMEDIA

  • Taking a look back, to look forwards with your social media –
    reflecting on the past 10 years of working in social media, and
    how to use your social media data to plan your social media
  • Establishing where your organisation sits on the social
    media spectrum – benchmarks, growth rates, industry trends
  • Getting super clear on where you want to go in the future
    with your social and what it will take to get there
  • The analytics, reporting and dashboard software you could
    be using to measure your journey – what’s possible

Yvette Adams, Founder of The Creative Collective & The Training Collective

  • The next critical steps for success strategy development
  • Pioneering social impact, is your organisation ready?
  • Leading the social pack, the requirements and innovation

Delegates are offered the time to discuss within their table groups their ongoing social priorities.

Session facilitator:
Keith Keller, Global Social Media Coach

Attendee Information


Interested in speaking?


We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

Upcoming Events

  1. GRC Capability Workshop 2019

    November 19 @ 8:00 am - 5:00 pm
  2. FINCX2019 Future Digital Marketing Strategies, Member Engagement & Customer Experience (CX) for Financial Services 2019 Forum

    November 20 @ 8:00 am - November 21 @ 5:00 pm

    November 25 @ 8:00 am - November 27 @ 5:00 pm
  4. 18th Annual – P Group Investment Performance Training Courses

    May 11, 2020 @ 8:00 am - May 13, 2020 @ 5:00 pm

    May 25, 2020 @ 8:00 am - May 26, 2020 @ 5:00 pm

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



Join IBR Conference and be part of a world class team of ambitious, talented people.

People who are consistently pushing the bounda- ries of innovation in the world of conferences, seminars and knowledge management.

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Contact Info


We would love to hear from you and interact with you. Feel free to get in touch with us.

Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145