MAY 16, 2019 - MAY 17, 2019 Bayview Eden Melbourne, 6 Queens Road, Melbourne Vic 3004

Stay ahead of the game – attend this two-day exploration of social strategic innovation to
future proof your company against the ever-changing social marketing landscape.

17th MAY 2019 - Day 2

Participants registration and refreshments.

Chairman’s address to the gathering.


  • Navigating your social journey with clarity
  • Assessing the road ahead and where your organisation will reap the benefits
  • Prioritising social initiatives – where’s the heat?


  • Brie Stewart, Head of Channel Transformation, Clemenger
  • Exploring the new realms of opportunity in 2019
  • Developing social strategies to unleash engagement
  • What to expect in the next era of social

Aoife O’Connell, Digital Manager, Group Social Media
Customer Labs, IAG

  • The necessity of adaptation in the 2019 digital world
  • How to remain agile in shifting digital sands
  • Ensuring excellence in listening while adopting new

Jules Bayliss, Social Media Producer, Endemol Australia

    • Meeting the challenges of social change
    • Establishing where your organisation sits on the social innovation curve
    • Defining your biggest social priority and why
    • (Interactive roundtable discussions hosted by speakers)


Aoife O’Connell, Digital Manager, Group Social Media
Customer Labs, IAG

Oliver Jones, Social Media Manager, Sportsbet
Christopher Chow, Social Media Manager, Microsoft

  • Investigating the future of social experience for brands
  • How to strengthen your social service with game changing initiatives
  • How SMEs can own their social cx in ways that set them apart


  • Matthew Lawry, Marketing Maestro, Yellow Octopus AU

Lunch and Networking opportunity for participants.

  • Identifying social performance gaps for disruptive opportunities
  • Developing initiatives to raise the social bar
  • Being courageous without losing internal confidence

Andrew Green, Social Media Community Manager, MYOB

  • Priotising the way forward and driving innovation
  • Determining when to move in new social content directions
  • How to lead in social media excellence

Pauline Linton, Head of Social Media, APAC Adobe


    • Taking a look back, to look forwards with your social media – reflecting on the past 10 years of working in social media, and how to use your social media data to plan your social media future
    • Establishing where your organisation sits on the social media spectrum – benchmarks, growth rates, industry trends
    • Getting super clear on where you want to go in the future with your social and what it will take to get there
    • The analytics, reporting and dashboard software you could be using to measure your journey – what’s possible

    Yvette Adams, Founder of The Creative Collective & The Training Collective

Refreshments and Networking opportunity for participants.

      • Determining the key action points for 2019 social celebration
      • Understanding social relevance for your brand
      • Tackling the doubters and forging ahead in your social creativity

Interested in speaking?


We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



Join IBR Conference and be part of a world class team of ambitious, talented people.

People who are consistently pushing the bounda- ries of innovation in the world of conferences, seminars and knowledge management.

View Careers.

Contact Info


We would love to hear from you and interact with you. Feel free to get in touch with us.

Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145