AUG 19, 2019 - AUG 20, 2019 Bayview Eden Melbourne, 6 Queens Road, Melbourne Vic 3004

Stay ahead of the game – attend this two-day exploration of social strategic innovation to
future proof your company against the ever-changing social marketing landscape.

20th AUG 2019 - Day 2

Participants registration and refreshments.

Chairman’s address to the gathering.

  • Navigating your social journey with clarity
  • Assessing the road ahead and where your organisation will reap the benefits
  • Prioritising social initiatives – where’s the heat?


  • Brie Stewart, Creative Director, J. Walter Thompson, Worldwide
  • Zucks shift in direction Town square to a closed living room model
  • Human first social strategy by using technology
  • The rise of chatbots and how to develop a conversational marketing strategy


  • Aoife O’Connell, Founder and Chief Chatbot Builder, Yarnly AI
  • Why your social media strategy needs to be “one-to-one”.
  • How to personalise your Facebook Advertising
  • How to leverage Messenger and Chatbots to be more relevant

Anthony Murphy – Founder & Head of Growth, ATTENTIONMEDIA

  • Meeting the challenges of constant social evolution
  • Establishing where your organisation sits on the social innovation curve
  • Defining your biggest social priority and why
    (Interactive roundtable discussions hosted by speakers)

Aoife O’Connell, Digital Manager, Group Social Media Customer Labs, IAG
Oliver Jones, Social Media Manager, Sportsbet
Andrew Green, Social Media Community Manager, MYOB

  • How Campaign Budget Optimisation (CBO) is changing the way businesses advertise
  • Why Facebook believes their algorithm is powerful enough to succeed at advertising
  • Just how did BidPixel crack the algorithm and 5x clients results by ‘gaming’ the algorithm and Facebook’s CBO

Dave from BidPixel, an award winning niche Facebook Pro Partner Advertising Agency, operates at the coalface of algorithm updates. Watch live as Dave unpacks the way BidPixel has successfully ‘gamed’ the latest Facebook algorithm changes to get 5x results for clients.

Dave Granfield, CEO, Bidpixel

Lunch and Networking opportunity for participants.

You may be familiar with AI (the machines are coming….and they’re taking your job). Many consider the apposite of AI to be a concept called “IA” which focuses on the transhumanistic idea that we can use technology to boost human intelligence and performance . Lean how to apply this concept to your social media and content marketing … and resist the Roberts.

Jordan Kerr, Social Media and Content Marketing Manager
at Integrity Life

  • Taking a look back, to look forwards with your social media –
    reflecting on the past 10 years of working in social media, and
    how to use your social media data to plan your social media
  • Establishing where your organisation sits on the social
    media spectrum – benchmarks, growth rates, industry trends
  • Getting super clear on where you want to go in the future
    with your social and what it will take to get there
  • The analytics, reporting and dashboard software you could
    be using to measure your journey – what’s possible

Yvette Adams, Founder of The Creative Collective & The Training Collective

  • The next critical steps for success strategy development
  • Pioneering social impact, is your organisation ready?
  • Leading the social pack, the requirements and innovation

Session facilitators:

Anthony Murphy, Founder & Head of Growth, ATTENTIONMEDIA
Yvette Adams, Founder of The Creative Collective & The
Training Collective

Keith Keller, Twitter Video Marketing Specialist,
Global Social Media Coaching

Attendee Information


Interested in speaking?


We are on the look out for insightful and unique speakers. Click here to send us your details - be sure to include your areas of interest.

About Us


IBR conferences specialises in the fields of Mining, Water, Energy, Finance, Marketing, Environment, Public Sectors and Sustainability. IBR Conferences Pty Ltd is a leading edge Australian company that provides corporate executives with tailored practical conferences keeping them up-to-date with latest business trends with in different industry sectors.



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Contact Info


We would love to hear from you and interact with you. Feel free to get in touch with us.

Phone: (+61 2) 9896 0776
Email: register@ibrc.com.au
Address: PO BOX 411, Wentworthville,
NSW 2145