Reimagining Engagement in a Digital-First, Trust-Driven World
Reimagining Engagement in a Digital-First, Trust-Driven World
The 2025 Superannuation Member Engagement Conference brings together Australia’s top superannuation leaders, innovators, and communicators to explore what truly works when it comes to connecting with today’s members. As regulatory demands rise, technology evolves, and member
expectations shift, the need to cut through with timely, relevant, and trusted communication has never been more urgent.
From the latest in AI and hyper-personalisation to practical lessons in behavioural nudging, digital design, and member advocacy, this two-day event delivers fresh thinking and real-world strategies for creating more meaningful engagement—and better outcomes—for every type of member.
This event is essential for professionals working in: Member Engagement, Communications & CX, Digital Strategy, Product & Innovation, Marketing & Brand, Retirement, Advice & Education, Data, Insights & Analytics, Compliance, Legal & Risk.
Whether you’re shaping strategy, managing communication channels, or reimagining the member journey—this conference will equip you with the insights, tools, and connections to lead confidently into 2026 and beyond.
Engage 2025: Future of Member Engagement, Communications & Experience Forum offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst your target audience. If you would like to know more about sponsorship, exhibition and business development opportunities please just get in touch with us – sponsorship@ibrc.com.au
Delegate Registration & Coffee
Opening remarks from Chair
STEPHEN HUPPERT
Independent Consultant & Advisor
• What does “member engagement” actually mean in superannuation?
• Is more engagement is always better?
• Behavioural inertia vs informed decision-making: what are we really trying to shift?
STEPHEN HUPPERT
Independent Consultant & Advisor
• What’s driving change in member engagement—from technology to trust
• New tools, channels, and thinking: how leading funds are innovating
• Hyper-personalisation, AI, and behavioural nudges—what’s real and what’s hype?
• Future-focused engagement strategies for a diverse and disengaged member base
MODERATOR: TBA
PANELLISTS: TBA
• Using data to segment meaningfully and engage members on their terms
• How AI is enabling dynamic content, smarter timing, and predictive engagement
• The role of automation in delivering consistent, relevant interactions at scale
• Balancing personalisation with privacy, transparency, and trust
ANTHONY CANEVA
Managing Director, Signal Advisory
10:50 MORNING COFFEE & NETWORKING
• Moving from passive feedback to active advocacy: what does real consumer focus look like?
• How funds are embedding member voices in boardrooms, product design, and communications
• Bridging the gap between regulatory obligations and lived member experience
• The role of leadership, culture, and systems in driving a member-first mindset
MODERATOR: TBA
PANELLISTS: TBA
• Communicating with empathy, transparency, and relevance—what members actually respond to
• Building confidence by making the complex feel simple and the distant feel personal
• How tone, timing, and channel choice impact trust and engagement
• Moving from compliance messaging to meaningful conversations with members
DUNCAN MCPHERSON
Founder & Principal, Borromean Consulting
• The Changing Australian Consumer Landscape
• Defining Vulnerability in 2025 and Beyond
• Key Segments and Their Needs
MIA LANDER
Strategic Advisory, KPMG Australia
12:50 LUNCH BREAK
• How advice—both intra-fund and comprehensive—supports deeper member engagement
• Collaborating with advisers to personalise the member experience and build trust
• The evolving expectations of members: where do advisers fit in?
• Opportunities and challenges in integrating advice into the broader engagement strategy
MODERATOR: TBA
PANELLISTS: TBA
• Applying design thinking to uncover unmet member needs and pain points
• From personas to prototypes: how to co-create solutions with members, not just for them
• Balancing regulatory, operational, and member-centric requirements in experience design
• Real-world examples of design-led improvements in member journeys and communications
14:50 AFTERNOON TEA
• Streamlining claims processes to reduce delays and member stress
• Ensuring empathy, transparency, and clarity in communications during difficult times
• Collaborating effectively with insurers, trustees, and administrators for better outcomes
• Leveraging technology and data to support faster, fairer, and more consistent decisions
• Understanding regulatory boundaries: what you must say vs what you should say
• Avoiding greenwashing, overpromising, and misleading communication risks
• Design & Distribution Obligations, and other frameworks shaping engagement
• Aligning compliance, legal, and member experience teams to build trust and stay on message
JONATHAN STEFFANONI
Managing Partner, Legal & Prudential
• How to reframe mandated disclosures and reforms as trust-building opportunities
• Lessons from recent regulatory changes—what worked, what didn’t, and why
• Strategies for making complex or compulsory messages clear, relevant, and engaging
• Balancing legal obligations with a member-first communication approach
MODERATOR:
JOHN BURKE
Managing Director and Founder at Kyudo
PANELLISTS:
HAYLEY POPE
Chief Risk Officer at First Super
Closing Remarks from the chair
17:00- 18:00 1 Hour Networking Drinks
Delegate Registration & Coffee
Opening remarks from Chair
SARAH PENN
Founder & CEO, Mayflower Consulting
• Everyone Says They’re Member-Centric. Prove It.
• Why “member-centric” has become a throwaway claim in superannuation
• Who is defining the member experience—funds, regulators, or actual members?
• Are we designing journeys that serve compliance, marketing, or real needs?
• Conversations with real members
MODERATOR:
SARAH PENN
Founder & CEO, Mayflower Consulting
Panellists: TBA
• Key touchpoints and communications that make onboarding seamless and welcoming
• Using digital tools and automation to personalise onboarding at scale
• Addressing common member questions and concerns early to reduce confusion
• Measuring onboarding success: what metrics matter and why
MODERATOR: TBA
PANELLISTS: TBA
11:00 MORNING COFFEE & NETWORKING
• Turning Member Data into Actionable Insights
• Predictive Analytics for Proactive Engagement
• Measuring What Matters: Linking Analytics to Member Outcomes
MODERATOR: TBA
PANELLISTS: TBA
• Preparing crisis communication plans tailored to superannuation scenarios
• Balancing transparency with regulatory requirements and legal risks
• Engaging members proactively to maintain confidence during uncertain times
• Lessons learned from recent superannuation industry crises and best practices
12:40 LUNCH BREAK
LUKE JAMIESON
CX Evangelist at Operata
• Creating a Seamless Member Journey Across Channels
• Personalisation at Scale: Using Data to Drive Relevant Engagement
• From Compliance to Connection: Rethinking Member Communications
14:40 AFTERNOON TEA
• Applying Behavioural Insights to Superannuation Choices
• Designing Effective Nudges Without Manipulation
• Measuring the Impact of Behavioural Interventions
• Building Member Confidence Through Secure Digital Channels
• Balancing User Experience with Cyber Resilience
• Responding to Threats: What Members Expect in a Breach Scenario
Closing remarks from the chair
REGISTER WITH UNLIMITED GROUP REGISTRATION OFFER (Register & pay for 3 delegates with normal rate & get unlimited registrations* (*Can attend in-person or virtually))
REGISTER WITH VIRTUAL UNLIMITED GROUP REGISTRATION OFFER (Register & pay for 3 delegates with normal rate & get unlimited registrations* (*Can only attend virtually))
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