HYBRID EVENT
Forum
The rise of Agentic PR! – ANZ PR and Comms Leaders’ GEN AI Summit 2026Future of Generative AI in Public Relations & Communications Summit
28th-29th May 2026, Sydney Central Hotel
SPONSORSHIP OPPORTUNITYSPEAKING OPPORTUNITY
Days
Hours
Minutes
Seconds

BROCHURE

REGISTRATION

TOPIC COVERED

GET INVOLVED

SCHEDULE

About the event:

The ANZ PR and Comms Leaders’ Gen AI Summit 2026 is the region’s most senior-level forum dedicated to how Generative AI and Agentic PR are reshaping communications, reputation management, storytelling, and stakeholder engagement.
As AI moves beyond tools into agent-driven workflows, communications teams are entering a new era — where intelligent systems can plan, monitor, generate, and optimise communications at scale. This two-day summit brings together ANZ and
global communications leaders, brand executives, agency heads, and AI specialists to explore what this transformation means in practice. Across keynote presentations, interactive panels, real-world case studies, and executive roundtables, the summit focuses on what works, what doesn’t, and
what remains fundamentally human in modern communications. Attendees will gain practical insights into building AI-enabled PR functions while safeguarding trust, ethics, brand integrity, and organisational culture

Why You Should Attend:
  • Understand the rise of Agentic PR and how AI-driven agents are transforming core PR, media, and communications workflows
  • Learn from early adopters across global brands, government, agencies, and AI innovators
  • Separate hype from reality with honest discussions on tools, platforms, and measurable outcomes
  • Prepare your team for 2026 and beyond, including skills, leadership mindsets, and operating models
  • Gain confidence in managing risk, ethics, and reputation in an AI-enabled communications environment
  • • Network with senior PR and communications leadersshaping the future of the profession across ANZ
Benefits of Attending?
  • Practical frameworks for designing, governing, and scaling AI-enabled communications
  • Clear guidance on brand safety, transparency, and accountability when using Gen AI
  • Insights into AI-driven media intelligence, sentiment analysis, and predictive PR
  • Case studies showcasing real pilots, real impact, and real lessons learned
  • Leadership strategies for hybrid human–AI teams and rapid upskilling
  • A forward-looking view of future PR leadership in a data-driven, AI-first world
Who Should Attend?

This summit is designed for senior decision-makers
and practitioners responsible for PR, communications, brand, reputation, and engagement, including

  • Heads of Communications & Corporate Affairs
  • Chief Communications Officers (CCOs)
  • Heads of PR, Media & External Affairs
  • Brand, Social & Content Leaders
  • Internal Communications & Employee Engagement Leaders
  • Agency Leaders & Senior Consultants
  • Government Communications & Public Affairs Executives
  • Digital, AI & Transformation Leaders working with communications teams
Sponsorship & Speaking Opportunities:

Gen AI PR & COMMS Summit 2026 Forum offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst your target
audience. If you would like to know more about sponsorship, exhibition and business development opportunities please just get in touch with us – sponsorship@ibrc.com.au

Share This Event
Early Invited Key Opinion Leaders Includes:
Speakers of The ANZ PR and Comms Leaders’ GEN AI Summit 2026
Smita Saran
AI Communications, Executive Communications, Meta
Lachlan Andrew
Head of Corporate and Internal Communications, Canva
Sarah Louise Robinson
Head of Communications, Tourism Fiji
Anita Godbeer
General Manager, PR, Social, Content, Tourism Australia
Aurora Sassone
Strategic Brand and Communications Leader, Makoa Communications (former Oracle)
Gloria Lee
Head of Brand & Communications | AI transformation, Quantium
Annika Messing
Global PR Lead, Who Gives A Crap
Ashleigh Young
Director of Communications and PR, Canvass AI
Sarah May
Founder CEO, Web3 Wasabi, Fractional Web3 and AI Social and PR Specialist – UK
Dani Redmond
Program Leader Media and Communications, Blue Mountains Council
Rita Arrigo
Strategic Engagement Officer, National AI Centre, Government AI
Emma Lowde
Communications, eBay
Luke McClelland
Head of Communications, Mastercard
Alena Darcy
PR Head, The Iconic
Daniel Young
Group MD – Consumer PR, Social and Influence, Ogilvy Australia
Get Involved
Interested to be a sponsorer for this event?
Become a Sponsor
Speak at this event
Event Schedule
Learn schedule, program and topics of the ANZ PR and Comms Leaders’ GEN AI Summit 2026
Registration Packages
Prices and offers for the ANZ PR and Comms Leaders’ GEN AI Summit 2026
IN-PERSON ATTENDANCE REGISTRATION COST - SUPER EARLY BIRD REGISTRATION:
Register before 23rd Dec 2025
$2495 + GST (
IN-PERSON ATTENDANCE REGISTRATION COST - EARLY BIRD REGISTRATION:
Register before 30th Mar 2026
$2695 + GST
IN-PERSON ATTENDANCE REGISTRATION COST - NORMAL REGISTRATION:
Register after 30th Mar 2026
$2895 + GST
IN-PERSON ATTENDANCE REGISTRATION COST - GROUP TEAM REGISTRATION:

Register & pay for 3 delegates with normal rate & get unlimited registrations* (*Can attend in-person or virtually)

VIRTUAL ATTENDANCE REGISTRATION COST - SUPER EARLY BIRD REGISTRATION:
Register before 23rd Dec 2025
$1795 + GST
VIRTUAL ATTENDANCE REGISTRATION COST - EARLY BIRD REGISTRATION:
Register before 30th Mar 2026
$1895 + GST
VIRTUAL ATTENDANCE REGISTRATION COST - NORMAL REGISTRATION:
Register after 30th Mar 2026
$1995 + GST
VIRTUAL ATTENDANCE REGISTRATION COST - GROUP TEAM REGISTRATION:

Register & pay for 3 delegates with normal rate & get unlimited registrations* (*Can only attend virtually)

Click on the button below and fill the form to confirm your registration.

Register for the event!
Conference Resource
Download a copy of the brochure.
Download Brochure
Latest Posts
You can find the latest posts in this section.
For super funds, with great AI power comes great responsibility
Asset owners integrating artificial intelligence (AI) models into their workplaces and processes need to carefully consider the issue of potential harm – to employees, fund members and society generally – and the guardrails that are necessary to minimise unforeseen consequences...
2024 HR technology trend predictions Preparing now for the next year of innovations
Authored by Franz Gilbert, Matthew Shannon, and Erin Spencer Deloitte’s Human Capital Forward team predicts how five of today’s HR technology trends could innovate across disparate systems, work processes, and workforce experiences in 2024. Technology never fails to innovate. Across...
A unifying Strategy to revitalise data and digital transformation
The Australian Government has today released the Data and Digital Government Strategy (the Strategy), setting a clear vision for delivering simple, secure and connected public services, for all people and business, through world class data and digital capabilities. This is...
How to get the most from your super fund
With so many superannuation funds to choose from, working out which one is the best fit for your retirement savings can be confusing. TelstraSuper CEO Chris Davies offers some suggestions for how to get the most from your super fund....
Contact Us
Contact us to know more about this Conference


    Share This Event
    Event Search
    Follow me on Twitter

    This site uses cookies. Find out more about cookies and how you can refuse them.

    I Accept