HYBRID EVENT
Forum
The rise of Agentic PR! – ANZ PR and Comms Leaders’ GEN AI Summit 2026Future of Generative AI in Public Relations & Communications Summit
28th-29th May 2026 - Sydney Central Hotel, Sydney
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About the event:

The ANZ PR and Comms Leaders’ Gen AI Summit 2026 is the region’s most senior-level forum dedicated to how Generative AI and Agentic PR are reshaping communications, reputation management, storytelling, and stakeholder engagement.
As AI moves beyond tools into agent-driven workflows, communications teams are entering a new era — where intelligent systems can plan, monitor, generate, and optimise communications at scale. This two-day summit brings together ANZ and
global communications leaders, brand executives, agency heads, and AI specialists to explore what this transformation means in practice. Across keynote presentations, interactive panels, real-world case studies, and executive roundtables, the summit focuses on what works, what doesn’t, and
what remains fundamentally human in modern communications. Attendees will gain practical insights into building AI-enabled PR functions while safeguarding trust, ethics, brand integrity, and organisational culture

Why You Should Attend:
  • Understand the rise of Agentic PR and how AI-driven agents are transforming core PR, media, and communications workflows
  • Learn from early adopters across global brands, government, agencies, and AI innovators
  • Separate hype from reality with honest discussions on tools, platforms, and measurable outcomes
  • Prepare your team for 2026 and beyond, including skills, leadership mindsets, and operating models
  • Gain confidence in managing risk, ethics, and reputation in an AI-enabled communications environment
  • • Network with senior PR and communications leadersshaping the future of the profession across ANZ
Benefits of Attending?
  • Practical frameworks for designing, governing, and scaling AI-enabled communications
  • Clear guidance on brand safety, transparency, and accountability when using Gen AI
  • Insights into AI-driven media intelligence, sentiment analysis, and predictive PR
  • Case studies showcasing real pilots, real impact, and real lessons learned
  • Leadership strategies for hybrid human–AI teams and rapid upskilling
  • A forward-looking view of future PR leadership in a data-driven, AI-first world
Who Should Attend?

This summit is designed for senior decision-makers
and practitioners responsible for PR, communications, brand, reputation, and engagement, including

  • Heads of Communications & Corporate Affairs
  • Chief Communications Officers (CCOs)
  • Heads of PR, Media & External Affairs
  • Brand, Social & Content Leaders
  • Internal Communications & Employee Engagement Leaders
  • Agency Leaders & Senior Consultants
  • Government Communications & Public Affairs Executives
  • Digital, AI & Transformation Leaders working with communications teams
Sponsorship & Speaking Opportunities:

Gen AI PR & COMMS Summit 2026 Forum offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst your target
audience. If you would like to know more about sponsorship, exhibition and business development opportunities please just get in touch with us – sponsorship@ibrc.com.au

Early Invited Key Opinion Leaders Includes:
Speakers of The ANZ PR and Comms Leaders’ GEN AI Summit 2026
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