Frank holds overall responsibility for the marketing strategy of the organisation. The primary responsibility is to generate revenue by increasing sales through successful marketing for FRS using market research, pricing, product marketing, marketing communications, advertising and public relations. He also oversees client relationships and upgrades. Frank received the 2017 James Ball memorial award for his significant contribution to the international and cross-border life insurance industry. His primary degree is in Economics and Philosophy, and he has post-graduate qualifications in International Selling and a Master of Science in Sales Management.

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