Georgie Obst

Georgie Obst is General Manager of Campaigns and Customer Growth at HESTA. With more than 840,000 members who work across health and community services, Georgie is committed to supporting members to have the retirement they deserve after a career spent looking after others. Georgie is passionate about creating moments of engagement with members to drive more action more often towards a better financial future.

Georgie leads a team that integrates data, insights, member experience and the latest digital innovations to deliver compelling and tailored campaigns across both prospective members and those members accumulating retirement savings.

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