Accurate, timely and responsible communications from government to Australian citizens and otherstakeholders has never been more critical. At a time of unprecedented events, societal change,economic uncertainty, heightened public scrutiny, misinformation and 24/7 multi-media accessibility,communications strategists and practitioners are under increased pressure to set new benchmarks inservice delivery and stay on top of significant challenges.
This two day event will highlight the various challenges facing those working in public servicecommunications but alsoturnkey solutions and opportunities to perform well and above standardexpectations.
Expert speakers will cover a range of issues central to achieving successful outcomes including several case studies across all levels of government. Among the solo and panel sessions include:
Effective communications campaigns aligned to strategic objectives, innovative social mediamessaging, advanced use of data in monitoring, measuring and influencing behaviour, newgovernment policy step by step planning and implementation, effective crisis communications,crafting sensitive and empathetically driven content, nurturing robust ecosystems and feedbackloops, building a strong brand reputation, diverse and inclusive communications, and working cohesively in decentralised office environments.
Attendees will have the opportunity to interact with speakers during session Q&A time and network during the breaks if attending in person.
Book today to save your place at this hybrid and invaluable event for 2024
