Artificial Intelligence is rapidly reshaping the communications landscape, and the emergence of Agentic AI marks the next major evolution for public relations, corporate affairs and strategic communications teams.
The Rise of Agentic PR 2026 Summit will bring together senior communications, PR, media, corporate affairs and technology leaders to explore how autonomous AI agents are transforming the way organisations engage stakeholders, manage reputation, respond to crises and deliver strategic communications outcomes.
As AI evolves from simple content generation tools into intelligent autonomous agents capable of analysing information, making decisions and executing communications workflows, organisations must understand both the opportunities and the challenges this technology presents.
This summit will provide practical insights, real-world case studies and strategic guidance on leveraging Agentic AI responsibly across media relations, stakeholder engagement, reputation management, crisis communications,
corporate affairs and internal communications functions. Attendees will gain a deeper understanding of the future communications operating model and how to prepare their teams, governance frameworks and strategies for the next era of AI-driven communications
- Understand how Agentic AI is transforming communications workflows
- Learn practical strategies for AI adoption and governance
- Explore AI-driven reputation management and crisis communications
- Discover emerging tools and technologies shaping the future of PR
- Network with senior communications and corporate affairs leaders
- Prepare your organisation for the future of AI-enabled communications
- Public Relations Professionals
- Communications & Media Teams
- Corporate Affairs Leaders
- Reputation & Crisis Management Leaders
- Government & External Affairs Teams
- Brand & Stakeholder Engagement Professionals
- Digital Communications & Content Leaders
- AI, Innovation & Transformation Executives
Why Sponsor?
The Rise of Agentic PR 2026 Summit provides sponsors with a unique opportunity to position their organisation at the forefront of AI-driven communications transformation.
As organisations increasingly invest in AI technologies to improve stakeholder engagement, media intelligence, reputation management and communications efficiency, this event offers direct access to senior decision-makers actively exploring innovative solutions and strategic partnerships.
Sponsoring this event will help your organisation:
- Showcase thought leadership and AI expertise
- Strengthen brand visibility and market positioning
- Generate high-quality business opportunities
- Engage with senior industry leaders and decision-makers
- Position your organisation at the forefront of AI innovation in communications
This summit offers an ideal platform for technology providers, AI solution vendors, communications agencies, media intelligence firms and reputation management platforms.
More Details:
sponsorship@ibrc.com.au
Delegate Registration & Coffee
Welcome by Summit Chair
• Exploring the shift from generative AI to autonomous AI agents
• Understanding how Agentic AI is transforming communications workflows
• Identifying key opportunities and challenges for communications leaders
• Examining the future role of human oversight and strategic leadership
• Leveraging AI agents to automate repetitive communications tasks
• Improvi ng productivity across PR and corporate affairs functions
• Exploring AI-driven decision-making and workflow orchestration
• Preparing teams for large-scale AI adoption and transformation
• Understanding early enterprise adoption strategies and lessons learned
• Exploring real-world AI use cases across communications functions
• Managing governance, ethics and reputational risks
• Balancing AI innovation with human creativity and judgement
10.55 MORNING TEA AND NETWORKING
• Evaluating which communications tasks are most likely to be automated
• Understanding where human expertise remains critical
• Exploring the future structure of PR and communications teams
• Examining the impact on workforce capability and talent strategy
• Integrating AI tools into communications workflows and operations
• Driving efficiency while maintaining authenticity and brand voice
• Managing internal adoption, change and workforce readiness
• Measuring ROI and business impact from AI initiatives
12:35 NETWORKING LUNCH
• Exploring AI-powered media monitoring and sentiment analysis
• Discussing AI-generated executive and stakeholder communications
• Sharing governance frameworks and responsible AI practices
• Identifying emerging risks, opportunities and implementation challenges
• Leveraging AI for real-time crisis monitoring and escalation
• Using predictive analytics to identify reputational risks early
• Responding rapidly to misinformation and synthetic media threats
• Enhancing crisis response through AI-enabled communications workflows
15:15 AFTERNOON NETWORKING BREAK
• Developing long-term AI strategies and governance frameworks
• Identifying critical future skills for communications professionals
• Creating responsible and ethical AI adoption roadmaps
• Building resilient and AI-enabled communications functions
• Understanding the rise of synthetic content and AI-generated media
• Examining the implications of deepfakes and misinformation
• Exploring how trust and transparency expectations are evolving
• Maintaining credibility and authenticity in an AI-driven environment
Chairperson’s Closing Remarks
17:00 - 18:00 PM 1 HOUR NETWORKING DRINKS
8:20 Delegate Registration & Coffee
Governance, Strategy & The Future of Ai-Driven Communications
Chairperson’s Welcome Back
• Leveraging AI to analyse stakeholder sentiment in real time
• Enhancing audience targeting and personalised communications
• Using predictive analytics to strengthen reputation management
• Improving strategic decision-making through AI-powered insights
• Developing enterprise-wide AI governance and risk frameworks
• Managing legal, compliance and ethical considerations
• Ensuring transparency, accountability and responsible AI deployment
• Balancing innovation with stakeholder trust and brand protection
10:30 MORNING NETWORKING BREAK
• Exploring ethical challenges surrounding AI-generated content
• Understanding disclosure and transparency expectations
• Managing copyright, ownership and misinformation risks
• Building stakeholder trust through responsible AI governance
• Exploring emerging AI tools transforming communications functions
• Automating research, reporting and content generation workflows
• Understanding the role of AI agents in communications orchestration
• Identifying high-value AI investments and implementation priorities
12:15 NETWORKING LUNCH
• Discussing workforce capability and AI skills development
• Sharing practical strategies for responsible AI implementation
• Balancing automation with authenticity and human engagement
• Identifying future trends shaping communications and reputation management
• Using AI agents to automate media analysis and reporting
• Generating strategic communications insights in real time
• Enhancing executive briefings through AI-powered intelligence
• Improving communications responsiveness and decision-making
14:55 AFTERNOON NETWORKING BREAK
• Developing practical AI adoption and transformation roadmaps
• Strengthening governance, ethics and accountability frameworks
• Building stakeholder confidence in AI-enabled communications
• Creating sustainable long-term value through responsible AI innovation
• Exploring the long-term impact of Agentic AI on communications teams
• Understanding future operating models and workforce transformation
• Examining emerging risks and opportunities in autonomous communications
• Preparing organisations for continuous AI-driven disruption and innovation
16:40 Chairperson’s Closing Remarks
17:00 Summit Concludes
REGISTER WITH UNLIMITED GROUP REGISTRATION OFFER (Register & pay for 3 delegates with normal rate & get unlimited registrations* (*Can attend in-person or virtually))
Register & pay for 3 delegates with normal rate & get unlimited registrations*
(*Can only attend virtually)
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