The role of executive assistants has evolved significantly over the
years, from being primarily administrative support to becoming strategic partners to executives. With the rapid advancement of
technology and the changing nature of work, executive assistants face both opportunities and challenges in the future.
Organisations are recognizing the value of executive assistants as strategic partners who possess a unique combination of skills,
including strong organisational abilities, adaptability, and the ability to handle sensitive information. Our panel discussion will explore:

• How the role of executive assistants is expanding beyond traditional boundaries as the business landscape becomes
increasingly complex and fast-paced
• The potential trajectory of executive assistants and the evolving expectations in the corporate world
• Considering emerging tech trends and the impact of automation and artificial intelligence are having

• Tech: How to enhance efficiency with digital tools for scheduling, communication, and task management,
streamlining workflows and boosting productivity
• Tech: How automation is expanding responsibilities like data analysis, project management, and strategic planning an enable you to become agile
• Leader: Creating the voice to be heard and making yourself accessible
• Leader: How to be proactive and see around corners to aid support and process development

10.50 MORNING TEA AND NETWORKING BREAK

Executive assistants are increasingly expected to take on strategic responsibilities, such as project management, event planning, and decision support. They are becoming essential collaborators in achieving organizational objectives. Executive assistants are no longer just support staff. They are
crucial partners who enable executives to focus on strategic initiatives by handling operational and administrative aspects.
This session will address:

• How does an EA become an invaluable strategic partner to executives?
• How can EA’s leverage AI to ensure there is room for their personal development?
• Tips on providing valuable insights, contributing to decision-making, and assisting in long-term planning
• Tips on learning from mistakes and also ensuring there is internal education to be perceived as an integral part of the
business
• Navigating rapid changes by being adaptable and flexible, adeptly managing shifting priorities and adjusting to evolving needs and challenges

ALEKSANDRA JAMES
Senior EA, McKinsey & Company

A strong relationship fosters trust and mutual support. When an EA
understands an executive's preferences, work style, and priorities, they
can anticipate needs, provide efficient support, and act as a reliable
partner. A strong relationship often leads to a more collaborative
environment, driving better business outcomes. This session will
highlight how to:
• Remove the complexities and recreate a solid foundation with the
organisation and the Executive
• Sharpen problem-solving abilities to swiftly address challenges and
find innovative solutions to maintain workflow efficiency.
• Develop emotional intelligence to navigate complex interpersonal
dynamics, manage conflicts, and build strong relationships across
various levels within Executives

ANIA KONOPKA
Head of Executive Office, Australian
Chamber Orchestra

Navigating the competitive market requires personal assistants to be
proactive in their professional development. In addition to updating their
skills and adapting to emerging trends, personal assistants should
actively seek opportunities to expand their network and industry
knowledge.
This is an insightful 101 session that will give context and advice on how
to:
• Create a space to reflect and reposition for a stronger
representation of the office
• Strengthen understanding of one’s capabilities, removing any
preconceived perceptions
• Think in the realm of a leader, be a people person and walk
alongside others to harness a strengthened approach

MADELEINE ISABEL ALLAN
EA and Business Manager, M&C Saatchi Group

15.20 AFTERNOON TEA

In a rapidly changing job market, possessing a versatile skill set makes
an EA more adaptable and marketable, ensuring relevance and
employability in various industries and settings. Key areas we will
explore in this session include:

• Acquiring skills to handle multifaceted tasks, oversee initiatives, and
ensure timely completion
• Cultivating a flexible mindset to adapt and smoothly navigate
through varying priorities
• Developing the ability to think strategically, understand business
goals, and contributing proactively to decision-making
• Continuous learning and foster a mindset of continuous learning
• The impact of technology and the importance of the human touch
point

CATHERINE WROTH
Senior Executive Assistant to the Secretary, NSW
Department of Education

Some PAs and EAs are assuming greater responsibility for change
management in their business.
As businesses undergo constant transformations driven by
technological advancements, shifting priorities, changes at the top and
global market changes, EAs find themselves at the nexus of these shifts.
They must adapt to new technologies, rapidly changing workflows, and
evolving expectations, necessitating a proactive approach to change
management and their brand.
This panel discussion will open key debate on:
• Leveraging technologies, the impact this is having on you positively
or negatively?
• What does your role as a strategic leader look like internally and
externally facing?
• Should EAs be responsible for facilitating smoother transitions,
maintaining productivity amidst disruption, and ensuring
executives and teams successfully adapt to new paradigms?
• How can an EA/PA contribute to an organization's resilience and
success?
• How are you ensuring that you are building your brand as an EA?

Panellists invited:

LIDIA CATALANO
Executive Assistant to Director Corporate Services, Central Coast Council

MARISA RAUCCI
EA to CEO, Melbourne Convention and Exhibition Centre

Networking drinks