HYBRID EVENT
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Australia’s Leading Future EA 2025 Summit“Empowering Executive Assistants: Driving Strategy, Building Impact, Shaping the Future”
11-12 September 2025, Sydney Central Hotel
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Hours
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About the event:

The role of executive assistants has evolved significantly over the years, from being primarily administrative support to becoming strategic partners to executives. With the rapid advancement of technology and the changing nature of work, executive assistants face both opportunities and challenges in the future.

IBR’s Annual Future EA Summit explores the potential strategic trajectory of executive assistants, considering emerging technological trends, the impact of Ai, and using resilience to leverage the evolving expectations in the corporate world.

The role of executive assistants has traditionally encompassed administrative tasks, scheduling, and managing communication for executives. However, as the business landscape becomes increasingly complex and fast-paced, the role of executive assistants is expanding beyond traditional boundaries.

Organisations are recognising the value of executive assistants as strategic partners who possess a unique combination of skills, including strong organisational abilities, adaptability, and the ability to handle sensitive information.

Event themes:

Our two-day conference on 11-12 September 2025 at Sydney Central Hotel will cover topics including:

  • Elevating your impact: The power of personal branding for EAs
  • Understanding the business and its needs
  • The day in the life of an EA – without and with Ai uncovered
  • Driving strategic initiatives as an EA
  • The Executive-EA partnership: Defining strategies for success
  • Work-life integration: Thriving in a hybrid world!

Our conference is Australia’s leading Future EA Summit with unique workshops including:

  • Resilience
  • Crisis management
  • Conflict resolution

Uniting Senior Executive Assistants and Executive Assistants, Personal Assistants, Executive Secretaries, Executive Support, Executive Coordinators, Executive Officers, Management Secretaries, Office Managers and Assistants, sector agnostic in a safe space to share experiences, challenges, and areas for continuous improvement under Chatham House Rule.

With that in mind, Future EA Summit, will focus on workshops, fireside chats, insights, panel discussions and case studies to empower Executive Assistants through driving strategy, building impact and shaping the future. This conference provides an unparalleled opportunity to gain insights into the latest challenges, strategies, and transformations shaping the EA role, sector agnostic.

Sponsorship & Speaking Opportunities:

Future EA 2025 Summit offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst your target audience. If you would like to know more about sponsorship, exhibition and business development opportunities please just get in touch with us – sponsorship@ibrc.com.au

Early Invited Key Opinion Leaders Includes:
Speakers of The Australia’s Leading Future EA 2025 Summit “Empowering Executive Assistants: Driving Strategy, Building Impact, Shaping the Future”
Experienced Executive Assistant Trainer, University of Sydney
Executive Assistant to CEO, Avant Mutual
EA to CEO, Melbourne Convention and Exhibition Centre
Senior Executive Assistant to the Secretary, NSW Department of Education
Executive Assistant to CEO, Nova Entertainment 
Head of Executive Office, Australian Chamber Orchestra
Senior Executive Assistant, Medtronic
Executive Assistant, Gilbert + Tobin
EA and Business Manager, M&C Saatchi Group
EA to AVP, Salesforce APAC
Recruitment Consultant , Keegan Adams Recruitment
Founder and Director, Optimize Ai
Personal Assistant to General Manager, CPB Contractors
Crisis Management Expert, NBN Co.
Former Executive Assistant to CEO, Bingo Industries
EA to EGM Business Development, Wesfarmers
Executive Assistant to Chief Compliance Officer, Aristocrat Leisure
Certified Resilience Coach, Mindset Psychology
Get Involved
Interested to be a sponsorer for this event?
Event Schedule
Learn schedule, program and topics of the Australia’s Leading Future EA 2025

MAGGIE VIDEAN
experienced Executive Assistant trainer, University of Sydney

THE STRATEGIC ROLE OF AN EXECUTIVE ASSISTANT – PART ONE

This session will focus on empowering EAs to deeply understand their organisations, from overarching business strategies to day-to-day operations. Through practical advice, participants will learn how to align their support with business goals and contribute to organisational success.

• Decoding business strategies: Key terms and concepts every EA should know
• How can you anticipate business needs and aligning priorities with leadership goals
• Discussing practical tools for staying informed about industry trends and organizational shifts.

This session will be designed to bridge the gap between administrative expertise and business acumen, helping EAs become indispensable strategic partners.

PANELLISTS:

SARAH BISHOP
Executive Assistant, Gilbert + Tobin

CATHERINE WROTH
Senior Executive Assistant to the Secretary, NSW Department of Education

MARISA RAUCCI
EA to CEO, Melbourne Convention and Exhibition Centre

STEPHANIE TAMVAKOLOS
Personal Assistant to General Manager, Cpb Contractors

This fireside chat will focus on real-world examples of how Ema has spearheaded strategic initiatives, juggled C-Suite executives and contributed directly to organisational success over the course of her 17-year tenure.

• Real-world examples of evolving yourself in the role of EA
• Dealing with cultural differences, balancing priorities and pressures
• Strategies to build trust and influence with leadership and stakeholders
• Navigating challenges and creating measurable outcomes – business as usual without emotion

INVITED:

EMA VOLAVOLA
Former Executive Assistant to CEO, Bingo Industries

10.20 MORNING TEA AND NETWORKING BREAK

Objective: Equip Executive Assistants with the knowledge and tools to navigate crises effectively by understanding their critical role, developing proactive strategies, and enhancing personal resilience.

Workshop Breakdown:
1. Introduction: The EA’s Role in Crisis Management
Overview of how crises impact organisations (organisational, reputational, personal).
The EA as a strategic partner: critical support for leadership during high-pressure situations.
Key skills EAs need during a crisis: adaptability, clear communication, and decision-making.
Interactive Activity:
Group discussion: “What is your biggest challenge in crisis management?”

2. Proactive planning for the unexpected
Identifying potential crises: organisational vs. personal vs. reputational.
Developing contingency plans: key documents, communication trees, and response templates.
Tools and resources to stay prepared (e.g., crisis binders, digital dashboards, or apps).
Exercise:
Small group activity: Create a simple crisis response plan for a sample scenario (e.g., IT failure, leadership health crisis, PR incident).

3. Enhancing your role in the leadership team
Strategies for aligning with leadership priorities during a crisis.
Communicating clearly and calmly: being the "calm in the storm."
How to give and receive feedback post-crisis to improve future response.
Role-Playing Exercise:
Participants practice delivering a key message to a stakeholder in a simulated crisis scenario.

4. Q&A and Key Takeaways
Open floor for questions and sharing of insights.
Recap of key lessons: Proactive planning, resilience, and effective communication.

Outcomes:
Participants will leave with a better understanding of:

• Their role as a stabilising force during crises
• Tools and strategies to plan for the unexpected
• Techniques to manage stress and build resilience under pressure
• Enhanced confidence in providing essential support to leadership during crises

LEADER:

HANNAH TAN
Crisis Management Expert, NBN Co.

11.40 TOILET AND REFRESHMENT BREAK

Objective: Equip Executive Assistants (EAs) with practical tools to build resilience, manage stress effectively, and maintain personal well-being while supporting high-level leadership in demanding environments.

Workshop Breakdown:

1. Welcome and Introduction
Overview of the session’s goals: enhancing resilience, understanding stress, and learning actionable techniques.
Quick poll or discussion: “What are your biggest stress triggers as an EA?”
2. Understanding the link between stress and decision-making
Brief explanation of how stress impacts cognitive functions such as memory, focus, and problem-solving.

•Real-world examples of how stress can influence decision-making under pressure.
•Discussion on recognizing early signs of stress in yourself and others.

Interactive Reflection:
Participants share personal experiences or observations of how stress has affected their decision-making.

3. Building personal resilience: Techniques and strategies

•Understanding its role in emotional regulation and clarity
•Prioritising tasks effectively to reduce overwhelm
•Practical steps to set and communicate healthy boundaries with leadership and peers

Practical Tips:
Time-blocking and delegation techniques to manage workload.
Setting up digital boundaries (e.g., managing notifications, email timing).

4. Supporting leadership while maintaining personal well-being

•Balancing the dual responsibility of supporting others while caring for yourself
•Techniques to remain calm and composed during leadership crises
•How to diplomatically advocate for your needs when under pressure

Discussion Prompt:
“What’s one way you’ve successfully set boundaries or managed stress while supporting leadership?”

5. Practical Exercise: Guided Mindfulness or Breathing Exercise
Lead participants through a short, practical breathing or mindfulness exercise designed to lower immediate stress.
Encourage reflection on how they felt before and after the exercise.

6. Q&A and Key Takeaways
Open the floor for questions and additional insights.
Recap of key points: Recognizing stress, building resilience, and maintaining well-being.
Encourage participants to set one actionable goal to improve their resilience in the coming weeks.

Outcomes:

By the end of the workshop, participants will:
•Understand how stress impacts their decision-making and learn to recognize early warning signs.
•Gain practical tools to build resilience through mindfulness, time management, and boundary setting.
•Feel empowered to maintain personal well-being while providing exceptional support to leadership.

Leader:

TOMMY PULLEINE
Certified Resilience Coach, Mindset Psychology

13.20 NETWORKING LUNCH

THE POWER OF YOU

An interactive fireside chat on how EAs can develop soft power, navigate office politics, and influence decisions at the executive level.

• The art of diplomacy and managing up.
• Creating alignment with leadership goals.
• Fostering cross-departmental relationships to build authority.

Session reserved for:

AMY MOORE
Senior EA, Macquarie Group

A joint presentation on how to nurture your executive-EA duo to showcase how trust, communication, and collaboration lead to unparalleled success.

• What does it take to build synergy and a unified vision?
• How do you create boundaries and maintain balance?
• What practical tips can you give for nurturing a high-performing partnership?

ASHLEIGH MARINOVIC
Executive Assistant to Chief Compliance Officer, Aristocrat Leisure and Chief Risk Officer

15:30 AFTERNOON TEA

Session reserved for DAPHNE CARDONA, Executive Assistant to CEO, Nova Entertainment

A candid discussion on balancing professional demands with personal life in a hybrid work model, featuring insights from seasoned EAs.

• Tips and tricks for adapting to the hybrid workplace: Challenges and solutions
• How to manage executive schedules in a flexible work environment
• How to manage your WFH relationship with your Executive

PANELLISTS:

PRISCILLA SMITH
Executive Assistant to CEO

AVANT MUTUAL 
Executive Assistant, Alinta Energy (pending)

17:20 – 18:00 Networking drinks

MAGGIE VIDEAN
experienced Executive Assistant trainer, University of Sydney

This session will empower Executive Assistants (EAs) with practical strategies to enhance their digital proficiency by leveraging Ai tools, enabling them to work smarter, automate routine tasks, stay ahead in an evolving workplace and adapt to the demands of a digitally driven workplace.

• 101 top tips for improving digital proficiency through the power of Ai
• Understand where and how Ai can enhance your day-to-day role
• Gain familiarity with key Ai tools for practical applications
• Learn actionable tips to integrate Ai seamlessly into your work routine
• Feel confident leveraging Ai to stay ahead in the digital workplace

YIYA SUN
Founder and Director, Optimize Ai

This session delves into how AI is revolutionising the role of Executive Assistants, enabling them to work smarter, faster, and more efficiently. Participants will gain insights into the ways AI-powered tools are automating routine tasks, freeing up time for strategic initiatives, and enhancing the overall impact of the EA role.

• Explore the evolving role of EAs as Ai enhances productivity, streamlines operations, and elevates the level of support they provide
• Discover key Ai tools for scheduling, email management, data analysis, and more, and learn how to integrate them into your workflow to save time and increase accuracy
• Learn how to use Ai to anticipate needs, improve decision-making, and position yourself as an indispensable partner to leadership in a digitally driven workplace.

Invited:

SIMON HILLIER
Ai Lecturer, Centre for Continuing Education, University of Sydney

11.10 MORNING TEA AND NETWORKING BREAK

YOU ARE YOUR BRAND

In this session, we will explore how developing a strong personal brand can elevate your role as Executive Assistants. By cultivating a reputation for reliability, professionalism, and strategic thinking, EAs can enhance their value to leadership and stand out as indispensable partners.

• Learn how to define, communicate, and align your personal brand with organisational goals.
• Understanding what makes you unique and how to articulate your strengths, values, and expertise whilst enhancing your professional presence.
• Ensuring consistency between your personal brand and the expectations of the executive team
• What interview techniques can be utilised to support brand promotion?

AOIFE KELLY
EA to MD, Keegan Adams Recruitment

This session focuses on how EAs can develop an authentic personal brand that reflects their strengths and values, fostering trust and influence within their organization. Participants will explore practical strategies to enhance their brand, from leveraging digital platforms to building strong internal relationships, while maintaining authenticity.

• Understanding the importance of authenticity and how to align your brand with your genuine self
• Using LinkedIn, internal communications, and other platforms to showcase your expertise and contributions
• Ensuring your brand remains consistent across interactions, and how to handle reputational challenges with grace

PANELLISTS:

MADELEINE ISABEL ALLAN
EA and Business Manager, M&C Saatchi Group

ALISON LAU
Former EA to the CFO, HBF Health

KYM HASSETT
Senior Executive Assistant, Medtronic

13.00 NETWORKING LUNCH

In a fast-evolving workplace, adaptability is key to thriving. This session, presented by Salesforce, explores how Executive Assistants (EAs) can redefine their roles by pushing boundaries, embracing continuous learning, and leveraging technology to enhance their contributions across the organisation. By focusing on professional growth, tech integration, and resilience, participants will gain actionable strategies to navigate change and unlock new opportunities.

• Discover how stepping outside your traditional responsibilities and acquiring new knowledge across organisational functions can position you as an indispensable strategic partner
• Learn how to co-exist with technology and leverage tools like Real-World Evidence (RWE) platforms to streamline tasks, improve decision-making, and drive efficiency.
• Explore techniques to adapt to inevitable change, maintain focus under pressure, and develop a mindset that embraces challenges as opportunities for growth

MARINA CHEN
EA to AVP, Salesforce APAC

Overview of common sources of conflict for EAs (e.g., competing priorities, communication breakdowns, unclear expectations).

• Understanding conflict: Causes and dynamics
• Core skills for effective conflict resolution
• Navigating conflict with leadership and high-stakes scenarios

MALCOLM DAWES
Managing Director, Conflict Resolution, dta WORLDWIDE

15:20 AFTERNOON TEA

A joint presentation on how to nurture your executive-EA duo to showcase how trust, communication, and collaboration lead to unparalleled success.

• What does it take to build synergy and a unified vision?
• How do you create boundaries and maintain balance?
• What practical tips can you give for nurturing a high-performing partnership?

ANIA KONOPKA
Head of Executive Office, Australian Chamber Orchestra

INVITED:

RICHARD EVANS
Managing Director, Australian Chamber Orchestra

Registration Packages
Prices and offers for the Australia’s Leading Future EA 2025 Summit
IN-PERSON ATTENDANCE REGISTRATION - SUPER EARLY BIRD REGISTRATION:
Register before 21st December 2024
$2495 + GST
IN-PERSON ATTENDANCE REGISTRATION - EARLY BIRD REGISTRATION:
Register before 30th March 2025
$2695 + GST
IN-PERSON ATTENDANCE REGISTRATION - NORMAL REGISTRATION:
Register after 30th March 2025
$2895 + GST
IN-PERSON ATTENDANCE REGISTRATION - GROUP TEAM REGISTRATION:

Register & pay for 3 delegates with normal rate & get unlimited registrations* (*Can attend in-person or virtually)

VIRTUAL ATTENDANCE REGISTRATION - SUPER EARLY BIRD REGISTRATION:
Register before 21st December 2024
$1795 + GST
VIRTUAL ATTENDANCE REGISTRATION - EARLY BIRD REGISTRATION:
Register before 30th March 2025
$1895 + GST
VIRTUAL ATTENDANCE REGISTRATION - NORMAL REGISTRATION:
Register after 30th March
$1995 + GST
GROUP TEAM REGISTRATION VIRTUAL:

Register & pay for 3 delegates with normal rate & get unlimited registrations* (*Can only attend virtually)

Click on the button below and fill the form to confirm your registration.

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