• At the heart of research commercialisation lies a simple but powerful challenge: can the story of science be told in a way that others see its value?
• Through CSIRO’s ON Innovation Program, researchers across Australia are learning to transform breakthrough ideas into compelling real-world narratives – shifting from “feature-thinking” to clear expressions of impact and benefit.
• Generative AI is now entering this space, reshaping how researchers frame their stories. Rather than replacing human creativity, AI is becoming a practical companion; helping sharpen messaging, clarify value propositions, and build storytelling confidence. Yet adoption is uneven, with researchers choosing tools and approaches that reflect their own comfort levels, contexts, and ethical considerations.
• This fireside chat will explore how ON is equipping researchers with the skills to connect science with industry, government, and the public – while reflecting on the role AI can play in this evolving craft. We’ll also consider the broader questions for communicators and policymakers: How do we know if
AI is fit for purpose? What safeguards protect data and privacy? And how do we ensure inclusivity and trust?
• Joining the discussion, Dr Muneera Bano brings her award-winning expertise in human-centred software engineering and ethical technology adoption – offering critical insights into how we can embrace AI responsibly while keeping marketing and innovation storytelling distinctly human.
MUNEERA BANO
Principal Research Scientist, CSIRO
LAURA JIEW
Marketing Communications Manager,
ON Innovation Program, CSIRO
10.50 REFRESHMENTS AND NETWORKING