HYBRID EVENT
Conference
GEN AI Transforming GOVT PA & COMMS 2026: The Future of Gen AI for Public Sector Communications & Public Affairs
22nd - 23rd April 2026, The Rex Hotel Canberra
Days
Hours
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About the event:

This two-day conference brings together leading voices from government, public sector agencies, technology experts, and communications professionals to explore the transformative role of Generative
AI (Gen AI) in public sector communications and public affairs. Through case studies, expert presentations, fireside chats, and interactive panels, delegates will gain a clear view of current capabilities, practical applications, ethical considerations, and the next frontier of digital engagement.

Key topics explored across the event include:
  1. Evolution and Foundations of Gen AI in Public Affairs – Frameworks, tools, and technology pathways shaping the 2025–2030 public engagement landscape.
  2. Transformation in Practice – Case studies of AI driving measurable gains in sentiment analysis, stakeholder mapping, campaign
    precision, and policy forecasting.
  3. Governance, Ethics & Trust – Ensuring transparency, bias mitigation, and compliance while leveraging AI in sensitive political and
    public contexts.
  4. AI-Driven Public Opinion & Crisis Management – Harnessing real-time data and predictive analytics to anticipate shifts in sentiment and respond effectively to reputational threats.
  5. Leadership and the 2030 Vision – Equipping public affairs teams with the AI-native skills and cultural readiness to lead in a digitally-driven influence economy.
    Interactive panels, fireside chats, and open forums will provide a collaborative space to share learnings, test ideas, and co-design action plans. This summit positions itself as a must-attend event for professionals shaping the future of public affairs in an AI-driven world — offering both strategic foresight and practical implementation tools.
Why Attend?
  • Learn from first-hand experiences of Gen AI integration in real public sector contexts, including high-profile Australian and international case studies.
  • Gain practical insights into evaluating, adopting, and scaling AI-driven communication tools while managing ethical, trust, and transparency challenges.
  • Understand the evolving frameworks, technologies, and skill sets that will shape government communications to 2030.
  • Network with peers and industry leaders to exchange strategies and build collaboration opportunities.
Benefits of Attending?
  • Develop a strong foundational understanding of Gen AI technologies, infrastructure, and terminology
    relevant to public sector work.
  • Learn crisis communication strategies where speed, accuracy, and coordination are critical.
  • Explore innovative approaches to citizen engagement, content personalisation, and channel
    optimisation.
  • Take away actionable roadmaps for AI readiness, risk management, and measurement of impact.
Who Should Attend:

This event is designed for Government and public sector communications, PR, and media officers, Public affairs managers and policy advisors, Digital transformation leaders in government agencies, Technology and innovation strategists in the public sector, Crisis communication and emergency response managers, Professionals in ethics, governance, and risk management for digital technologies.

Sponsorship & Speaking Opportunities:

GEN AI Transforming GOVT PA & COMMS 2026 Conference offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst your target audience. If you would like to know more about sponsorship, exhibition and business development opportunities please just get in touch with us – sponsorship@ibrc.com.au

Early Invited Key Opinion Leaders Includes:
Speakers of The GEN AI Transforming GOVT PA & COMMS 2026: The Future of Gen AI for Public Sector Communications & Public Affairs Conference
Senior Policy Advisor, Regional Innovation and Digital team (UNDP Bangkok Regional Hub)
Head of Communications, Google 
Assistant Director of Communications and Publishing, Parliamentary Library
National Manager, Content and Communications, Australian Wildlife Conservancy
Public Affairs AI Lecturer, Deakin University
Member Board of Directors, AMEC & MD Medianet
Director of Communications & Public Affairs, Ventura County Fire Department, USA
Former Director of Public and Government Affairs, Georgia Bureau of Investigation, USA
Director of Government Relations, Workers Insurance Association of NSW
Communications Manager, Plant Health Australia
Senior Business Analyst & AI Whisperer, Icon Water
Marketing Communications Manager, On Innovations, CSIRO
Executive Director, The Ethics Centre
Executive Director, Government and Public Sector Practice, WPP
Head of Communications, Virtually Human Studio (VHS)
Director, Channels and Content, Australian Renewable Energy Agency (ARENA)
Co-Founder, Murfin Group
Founder, Rechsteiner.io and former CEO, Mwave
CEO, Research Leader, League of Scholars
Senior Lecturer Public Relations, UniSC
Principal Research Scientist
General Manager, Australia Renewable Energy Agency
Head of Insights and Strategy, Medianet
Managing Director, pCOMZ Communication and Advisory
Change Communications Manager, NSW Department of Climate Change, Energy, Environment and Water
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Event Schedule
Learn schedule, program and topics of the GEN AI Transforming GOVT PA & COMMS 2026

OPENING REMARKS BY CONFERENCE CHAIR

ROSS MONAGHAN
Public Affairs AI Lecturer, Deakin University

From promise to practice: how AI tools are actually being used

• Which regions are leading, and which are lagging, in uptake
• The inevitable next stage: from experiment to infrastructure
• Winners and losers in the AI-driven communications race

KATRIN MAURER
Head of Communications, Google

In comms/PR, AI drives efficiency vs inconsistency depending on governance foundations (standards, playbooks, content strategy) Public-facing AI is a comms channel. If government deploys stakeholder/user-facing AI assistants or chat interfaces, we assess why comms must be part of the development.

HOLLY BADIOR
Assistant Director, Digital Atlas of Australia Delivery

10:40 NETWORKING BREAK & REFRESHMENTS

● When speed outpaces verification: the crisis-communications dilemma

● Using predictive analytics to get ahead of disaster narratives

● Coordinating multiple agencies without producing chaos

● Balancing urgency with accuracy in public warnings

DEANNA EMMS
Assistant Director of Communications and Publishing, Parliamentary Library

• Exploring the shift in leadership required to drive innovation in unknown territory
• How to adapt to the relentless change of the next two years
• Determining which resources are of value to help discern future direction

JOEL WYSE
Communications Lead, AI Delivery, Department of Finance

• Assessing the shift in next gen comms and the levers for ROI
• How to prepare for a new realm of measurement possibility
• Determining what can generate ROI and how best to report this

AMRITA SIDHU
Member Board of Directors, AMEC & MD Medianet

12:30 NETWORKING LUNCH

• How to spot a genuine AI opportunity (and ignore the hype)

• Making integration work in the messy reality of government IT

• Why internal capability beats reliance on external vendors

• Measuring outcomes in more than just ‘likes’ and ‘clicks’

CRAIG THOMLER
Senior Business Analyst & AI Whisperer, Icon Water

CAROLINE PAGE
Head of Communications, Virtually Human

• Which technologies might endure, and which will fade as fads

• New skill sets public communicators will be forced to acquire

• Private-sector partnerships: necessary but fraught

• Anticipating changes in public expectations and tolerance

AMANDA SHEAT
General Manager, Australia Renewable Energy Agency

14:30 NETWORKING BREAK & REFRESHMENTS

• The danger of eroding human judgement through over-automation

• Where authenticity cannot be convincingly faked

• The limits of machine empathy in public messaging

• Cultural nuance as a final frontier for AI

PIA ANDREWS
Senior Policy Advisor, Innovation and Digital, UNDP, Bangkok

• AI literacy as a baseline skill, not a specialist niche

• Structuring teams to move at the speed of technology

• Change management without the buzzword bingo

• Setting realistic priorities in an environment of constant novelty

PAUL X MCCARTHY
CEO, Research Leader, League of Scholars

• The murky trade-offs between speed, accuracy, and fairness

• How to handle machine-made mistakes in the court of public opinion

• Creating frameworks that survive political turnover

• Why the hardest ethical calls will involve grey areas, not clear lines

ROSS MONAGHAN
Public Affairs AI Lecturer, Deakin University

16:30 – 17:30 NETWORKING DRINKS

● Practical frameworks for building out teams and skills
● Common challenges in development and design
● Understanding practical policy structures

DR KAREN SUTHERLAND
Co-Director, Queensland AI Hub

● Data as a diplomatic tool in stakeholder engagement
● Using predictive analytics to anticipate political flashpoints
● The value of AI in sustaining long-term trust
● Quietly navigating around algorithmic misfires

MARK PALLOT
Change Communications Manager, NSW Department of Climate Change, Energy, Environment and Water

09:50 NETWORKING BREAK & REFRESHMENTS

● What government can copy—and what it cannot—from business
● The perils of moving fast in a sector built on caution
● Structuring partnerships without handing over the keys
● Ensuring AI serves the citizen, not just the contract

PANEL MEMBERS:

TOM FINNIGAN
Founder, Murfin Group

WARWICK PONDER
Managing Director, pCOMZ Communication and Advisory

● Creating humanised connections in amongst the AI generated communications
● Integrating communications that drive long term trust
● Reaching audiences beyond AI generated content

SOPHIE WINTER
National Manager, Content and Communities, Australian
Wildlife Conservancy

● Why AI fluency will be as basic as email by 2030
● Building teams that learn as quickly as the technology evolves
● Combining technical capability with political instinct
● Avoiding the trap of becoming over-reliant on the machine

PANEL MEMBERS:

BRETT NOLAN
Executive Director, Government and Public Sector Practice, WPP

AMRITA SIDHU
Member Board of Directors, AMEC & MD Medianet

13.00 LUNCH AND NETWORKING

● Testing real-world scenarios where the “right” answer is contested
● Applying ethics at speed in politically sensitive contexts
● Spotting unintended consequences before they land on the front page
● Embedding responsibility in systems, not just people

LAURA JIEW
Marketing Communications Manager, Innovations, CSIRO

● Inspiring pilots of international innovative campaigns
● Understanding the tools and risks navigated behind each efficiency gain
● Advice on international tech to be aware of in the pipeline

SCOTT THOMSEN
Director of Communications & Public Affairs, Ventura County Fire Department, USA

● How to gain internal confidence for new communication strategies
● Moving through the risks of new tech launches
● Safe steps you can take today

PANEL MEMBERS:

SOPHIE WINTER
National Manager, Content and Communities, Australian Wildlife Conservancy

PAUL X MCCARTHY
CEO, Research Leader, League of Scholars

LAURA JIEW
Marketing Communications Manager, Innovations, CSIRO

Key takeaways from the group on the 2026 action needed from communicators to deliver genuine innovative and efficient comms.

16.30 CONFERENCE WRAP UP

Registration Packages
Prices and offers for the GEN AI Transforming GOVT PA & COMMS 2026
IN-PERSON ATTENDANCE REGISTRATION COST - SUPER EARLY BIRD REGISTRATION:
Register before 28th Feb 2026
$2295 + GST
IN-PERSON ATTENDANCE REGISTRATION COST - EARLY BIRD REGISTRATION:
Register before 31st March 2026
$2495 + GST
IN-PERSON ATTENDANCE REGISTRATION COST - NORMAL REGISTRATION:
Register after 31st March 2026
$2695 + GST
IN-PERSON ATTENDANCE REGISTRATION COST - GROUP TEAM REGISTRATION:

Register & pay for 3 delegates with normal rate & get unlimited registrations*
(*Can attend in-person or virtually)

VIRTUAL ATTENDANCE REGISTRATION COST - SUPER EARLY BIRD REGISTRATION:
Register before 28th Feb 2026
$1795 + GST
VIRTUAL ATTENDANCE REGISTRATION COST - EARLY BIRD REGISTRATION:
Register before 31st March 2026
$1895 + GST
VIRTUAL ATTENDANCE REGISTRATION COST - NORMAL REGISTRATION:
Register after 31st March 2026
$1995 + GST
VIRTUAL ATTENDANCE REGISTRATION COST - GROUP TEAM REGISTRATION:
Register & pay for 3 delegates with normal rate & get unlimited registrations* (*Can only attend virtually)

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