HYBRID EVENT
Summit
ANZ PR and Comms Leaders’ GEN AI Summit 2025Future of Generative AI in Public Relations & Communications 2025 Summit
7th-8th May 2025, Sydney Central Hotel
SPONSORSHIP OPPORTUNITYSPEAKING OPPORTUNITY
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About The Event

The two day immersive GEN AI Summit for PR and Comms brings together the leading developers – and practitioners – to assess the next phase of efficiency and innovation across the full spectrum of comms leadership. We’ll be assessing what’s critical to adopt and integrate today to start reaping the benefits of GEN AI tech. Within the next two years successful leadership of PR and Communications will be determined by the innovative use of tools and new capabilities. Resulting in optimal team capabilities, it’s imperative for PR leaders to embrace emerging GEN AI and its cognitive assistance

PR and Comms leaders are encouraged to meet this shift with confidence and attune their focus to the incoming transformative possibilities. This two-day summit will explore the required steps, considerations, internal buy in and innovations that can be applied today to accelerate PR innovation. We’ll be scrutinising which tech globally is essential to future advancement and how best to navigate this new phase of comms management. Hear from global speakers and comms leaders to sense check the path ahead for your organisation.

Why Attend?

Deepen Your Understanding
Gain valuable insights into how AI is revolutionizing PR, with in-depth sessions on cutting-edge applications such as sentiment analysis, media monitoring, chatbots, personalized content creation, and predictive analytics.

Learn from Industry Leaders
Engage with top experts, thought leaders, and seasoned practitioners as they share real-world experiences, success stories, and best practices for leveraging AI in PR.

Expand Your Skills
Stay ahead of the curve by developing practical expertise in AI tools and techniques. Hands-on sessions will equip you to harness AI effectively for your PR and communication strategies.

Enhance Strategic Capabilities
Discover how AI can optimize your PR strategies, boost efficiency, and elevate audience engagement. Learn to leverage AI-powered data analysis for trend identification, predictive insights, and data-driven decision-making.

Establish Thought Leadership
Position yourself and your organization as forward-thinking leaders by integrating AI into your PR practices. Gain recognition for embracing innovation and staying at the forefront of industry advancements.

Prepare for the Future
Equip yourself to navigate the rapidly evolving PR landscape. Understand emerging AI trends, adapt your strategies, and ensure your organization remains competitive in an AI-driven era.

Sponsorship & Speaking Opportunities:

GEN AI in PR & Comms 2025 offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst senior investment performance professionals. If you would like to know more about sponsorship, exhibition and business development opportunities please just get in touch with us – sponsorship@ibrc.com.au

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Early Invited Key Opinion Leaders Includes:
Speakers of The ANZ PR and Comms Leaders’ GEN AI Summit 2025 Future of Generative AI in Public Relations & Communications 2025 Summit
Stuart Bruce
PR Futurist, UK
Emily Dahdah
Head of Communications at Winning Group
Shaeden Watson
CEO, Carpet Right
Andrew Bruce Smith
Gen AI PR Technologist, UK
Paul Cheal
Communications Advisor, 3cPR and host of prominent ANZ PR podcast Smoke Screen
Anthony Giannopoulos
External Communications at TPG Telecom
Patricia Routledge
Head of PR, IKEA
Ashley Gross
CEO, AI Workforce Alliance, New York
Caroline Page
Head of Communications, Virtually Human Studio (VHS)
Deb Camden
Comms & PR Measurement Evangelist, The Communication Dividend
Dr Michael Davis
Research Fellow, Centre for Media Transition, UTS
Alex Watts
Executive Director, Strategy, Poem
Tim Weller
Founder, PRISM Comms AI
Tom Finnigan
Co-Founder, PRism
Asha Oberoi
Managing Director, Strategic Communications, Head of Digital and Insights, FTI Consulting
Rob Lowe
Founder, Poem
Tom Lawrence
Founder, MVPR, AI Powered PR Agency, UK
Matthew Wu
PR Manager, Australia & New Zealand, Amazon Web Services (AWS)
Travis Murphy
Technology Advisor and Engineer
Katrin Maurer
Director of Communications, Australia and New Zealand, Google
Simone Clow
Co-Founder | CEO, Zebrar
John Fong
Managing Director, Woodwing, Singapore
Celia Harding
Founder, LEOPRD
Patrick Rechsteiner
Founder, Rechsteiner.io
Alex Opitz
Head of Lifestyle Brands, Ogilvy
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Event Schedule
Learn schedule, program and topics of the ANZ PR and Comms Leaders’ GEN AI Summit 2025

LYNDSEY DOUGLAS
Director and Communications Strategist, Writers Who

Speakers:

To successfully navigate the future, we reflect on past shifts in PR capabilities

STUART BRUCE
PR Futurist, UK

09.45 Questions and discussion

Speakers:

• Driving the next phase of PR and GEN AI transformation
• Understanding ‘Comms’ in the new frontier of AI driven leadership
• Assessing the new configuration of future comms teams

PATRICK RECHSTEINER
Founder, Rechsteiner.io and former CEO, Mwave

Speakers:

• Determining the hope from the hype in emerging technologies
• Exploring the mine field of Comm-tech potential
• Demystifying the future path for the convergence of GEN AI and PR

KATRIN MAUER
Communications Director, Google

11.10 MORNING TEA AND NETWORKING

Speakers:

• How PR agencies are facing steep technological shifts and the impact on efficiency dynamics
• Gearing up for Agency 3.0 level productivity through Gen AI
• The new configuration of PR agency capability and services

Celia Harding
Founder, LEOPRD

Speakers:

• Ethically and safely using AI for PR, Comms and Marketing
• Quick and effective efficiencies in GEN AI adoption
• Leveraging new technologies for good in PR and Comms Leadership

MATTHEW WU
PR Lead, Amazon Web Services

Speakers:

• Delivering a solid case for GEN AI investment across PR and Comms
• How to realign resistance in GEN AI adoption and pilot schemes
• Demonstrating GENAI ROI to stakeholders to spur investment

SHAEDEN WATSON
CEO, Carpet Right

Speakers:

• Mapping the PR blind spots for GEN AI adoption an open and interactive panel discussion assessing the outcomes and impact of current GEN AI initiatives
• Assessing the current live trials and relevance to small and medium size businesses

ALEX OPITZ
Head of Lifestyle, Ogilvy PR – former Head of Samsung

ANTHONY GIANNOPOULOS
External Communications Specialist, TPG Telecom

MATTHEW WU
PR Lead, Amazon Web Services

13.15 LUNCH AND NETWORKING

Speakers:

- Why PR leadership requires new capabilities and technical creativity
- How to skill up to lead the pack in radical PR innovation
- Recruiting PR and Comms teams to embrace and transform efficiencies

CO-HOSTED SESSION: STUART BRUCE and PAUL CHEAL, Communications Advisor 3cPR
 
14.40 NETWORKING BREAK

Speakers:

• As we enter the new realm of web 3.0, what are the key technical shifts we should anticipate
• Generating cut through strategies in a busy technology marketplace
• Staying ahead of the curve, how to drive your own technology capabilities

CAROLINE PAGE
Head of Communications, Virtually Human

Speakers:

• How to prepare and develop your mind set for a new AI driven role
• Being comfortable with the unknown and creating an environment of creativity
• Alleviating internal team fear in GEN AI roll out
• Why CEOs expect and will recruit based on GEN AI innovation and experience

ASHA OBEROI
Managing Director, Strategic Communications, Head of Digital and Insights, FTI Consulting

EMILY DAHDAH
Head of Communications, Winning Group

KATRIN MAUER
Communications Director, Google

Speakers:

Chair’s closing discussion and wrap up- Day one close

DAY ONE CLOSE

Doors open: Registration and refreshments

09.00 Welcome back by conference chair:

• Assessing the priorities for PR and Comms practitioners across UK industries
• The implications of roll out and a sense check of productivity
• Why the UK is carving a new path for comms leadership – the unknown benefits revealed

ANDREW BRUCE SMITH
Gen AI PR Technologist, UK

Speakers:

• The new possibilities in cognitive comms tech
• The essential check list for comms teams
• The fundamental considerations in tech procurement

EMMANUEL NICOLAIDES
PRism

TOM FINNIGAN
Co-Founder, PRism

Speakers:

PATRICIA ROUTLEDGE
Head of PR, IKEA

10.50 MORNING REFRESHMENTS AND NETWORKING

Speakers:

• Exploring the GEN AI impact on news and media
• The evolution of information integrity and its role in

DR MICHAEL DAVIS
Research Fellow, Centre for Media Transition, UTS

Speakers:

• Investigating the new orientation of comms measurement in a GEN AI realm
• How to successful apply measuring techniques to sense check impact
• The critical check list for PR leaders in future monitoring

DEB CAMDEN
Comms & PR Measurement Evangelist, The Communication Dividend

Speakers:

• Establishing a clear road map to solid governance and how best to activate strategies
• The critical considerations in preparing for GEN AI activations – ethics and trust

JOHN FONG
Managing Director, Woodwing, Singapore

12.40 LUNCH AND NETWORKING

Speakers:

• Assessing the future pathway for turbo charged social PR
• New capabilities in sentiment analysis and hyper personalised audience targeting

Alex Watts, Executive Director of Strategy, Poem

Speakers:

• Preparing for hyper-speed storytelling and authenticity at scale
• GEN AI as the ultimate PR Wingman
• The future of hybrid-human AI squads

ALEX OPITZ
Head of Lifestyle Brands, Ogilvy

14.30 NETWORKING BREAK AND REFRESHMENTS

Speakers:

• Welcome to the new world of AI powered PR agencies
• Understanding efficiencies, future relationships and the new role of outsourced PR
• Next level transparency and the new lens

TOM LAWRENCE
Founder, mvpr (AI powered PR Agency) UK

Speakers:

• The potential of immersive PR and brand innovation
• The next phase of digital twins
• VR that’s pushing the boundaries of immersion

SIMONE CLOW
CEO, Zebrar

Speakers:

• AI investment and the north star of progress
• Inspiring leaders in AI fuelled PR and Comms
• Unveiling pioneering pilots relevant to ANZ

ASHLEY GROSS
CEO, AI Workforce Alliance, New York

Speakers:

16.45 Summit close

Registration Packages
Prices and offers for the 'ANZ PR and Comms Leaders’ GEN AI Summit 2025'
IN-PERSON ATTENDANCE REGISTRATION - SUPER EARLY BIRD REGISTRATION:
Register before 30th March 2025
$2495 + GST
IN-PERSON ATTENDANCE REGISTRATION - EARLY BIRD REGISTRATION:
Register before 30th April 2025
$2695 + GST
IN-PERSON ATTENDANCE REGISTRATION - NORMAL REGISTRATION:
Register after 30th April 2025
$2895 + GST
IN-PERSON ATTENDANCE REGISTRATION - UNLIMITED GROUP TEAM REGISTRATION

Register & pay for 3 delegates with normal rate & get unlimited registrations*
(*Can attend in-person or virtually)

VIRTUAL ATTENDANCE REGISTRATION - SUPER EARLY BIRD REGISTRATION:
Register before 30th March 2025
$1795 + GST
VIRTUAL ATTENDANCE REGISTRATION - EARLY BIRD REGISTRATION:
Register before 30th April 2025
$1895 + GST
VIRTUAL ATTENDANCE REGISTRATION - NORMAL REGISTRATION:
Register after 30th April 2025
$1995 + GST
VIRTUAL ATTENDANCE REGISTRATION - UNLIMITED GROUP TEAM REGISTRATION

Register & pay for 3 delegates with normal rate & get unlimited registrations*
(*Can only attend virtually)

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