HYBRID EVENT
Summit
ANZ PR and Comms Leaders’ GEN AI Summit 2025Future of Generative AI in Public Relations & Communications 2025 Summit
7th-8th May 2025, Sydney Central Hotel
SPONSORSHIP OPPORTUNITYSPEAKING OPPORTUNITY
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About The Event

The two day immersive GEN AI Summit for PR and Comms brings together the leading developers – and practitioners – to assess the next phase of efficiency and innovation across the full spectrum of comms leadership. We’ll be assessing what’s critical to adopt and integrate today to start reaping the benefits of GEN AI tech. Within the next two years successful leadership of PR and Communications will be determined by the innovative use of tools and new capabilities. Resulting in optimal team capabilities, it’s imperative for PR leaders to embrace emerging GEN AI and its cognitive assistance

PR and Comms leaders are encouraged to meet this shift with confidence and attune their focus to the incoming transformative possibilities. This two-day summit will explore the required steps, considerations, internal buy in and innovations that can be applied today to accelerate PR innovation. We’ll be scrutinising which tech globally is essential to future advancement and how best to navigate this new phase of comms management. Hear from global speakers and comms leaders to sense check the path ahead for your organisation.

Why Attend?

Deepen Your Understanding
Gain valuable insights into how AI is revolutionizing PR, with in-depth sessions on cutting-edge applications such as sentiment analysis, media monitoring, chatbots, personalized content creation, and predictive analytics.

Learn from Industry Leaders
Engage with top experts, thought leaders, and seasoned practitioners as they share real-world experiences, success stories, and best practices for leveraging AI in PR.

Expand Your Skills
Stay ahead of the curve by developing practical expertise in AI tools and techniques. Hands-on sessions will equip you to harness AI effectively for your PR and communication strategies.

Enhance Strategic Capabilities
Discover how AI can optimize your PR strategies, boost efficiency, and elevate audience engagement. Learn to leverage AI-powered data analysis for trend identification, predictive insights, and data-driven decision-making.

Establish Thought Leadership
Position yourself and your organization as forward-thinking leaders by integrating AI into your PR practices. Gain recognition for embracing innovation and staying at the forefront of industry advancements.

Prepare for the Future
Equip yourself to navigate the rapidly evolving PR landscape. Understand emerging AI trends, adapt your strategies, and ensure your organization remains competitive in an AI-driven era.

Sponsorship & Speaking Opportunities:

GEN AI in PR & Comms 2025 offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst senior investment performance professionals. If you would like to know more about sponsorship, exhibition and business development opportunities please just get in touch with us – sponsorship@ibrc.com.au

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Early Invited Key Opinion Leaders Includes:
Speakers of The ANZ PR and Comms Leaders’ GEN AI Summit 2025 Future of Generative AI in Public Relations & Communications 2025 Summit
Stuart Bruce
PR Futurist, UK
Emma Lowde
Communications, eBay
Luke McClelland
Head of Communications, Mastercard
Shaeden Watson
CEO, Carpet Right
Andrew Bruce Smith
Gen AI PR Technologist, UK
Paul Cheal
Communications Advisor, 3cPR and host of prominent ANZ PR podcast Smoke Screen
Alena Darcy
PR Head, The Iconic
Domique Rose Van-Winter
Chief AI Evangelist, Final Upgrade AI, (Singapore)
Anthony Giannopoulos
PR and Corporate Affairs, Optus
Patricia Routledge
Head of PR, IKEA
Ashley Gross
CEO, AI Workforce Alliance, New York
Caroline Page
Head of Communications, Virtually Human Studio (VHS)
Deb Camden
Comms & PR Measurement Evangelist, The Communication Dividend
Dr Michael Davis
Research Fellow, Centre for Media Transition, UTS
Alex Watts
Executive Director, Strategy, Poem
Tim Weller
Founder, PRISM Comms AI
Tom Finnigan
Co-Founder, PRism
Rob Lowe
Director and Co-founder, Poem
Tom Lawrence
Founder, MVPR, AI Powered PR Agency, UK
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Event Schedule
Learn schedule, program and topics of the ANZ PR and Comms Leaders’ GEN AI Summit 2025

To successfully navigate the future, we reflect on past shifts in PR capabilities

STUART BRUCE
PR Futurist, UK

Speakers:

• Driving the next phase of PR and GEN AI transformation
• Understanding ‘Comms’ in the new frontier of AI driven leadership
• Assessing the new configuration of future comms teams

DOMIQUE ROSE VAN-WINTER
Chief AI Evangelist, Final Upgrade AI, (Singapore)

Speakers:

• Determining the hope from the hype in emerging technologies
• Exploring the mine field of Comm-tech potential
• Demystifying the future path for the convergence of GEN AI and PR

EMMA LOWDE
Communications Lead eBay

11.00 MORNING TEA AND NETWORKING

Speakers:

• How PR agencies are facing steep technological shifts and the impact on efficiency dynamics
• Gearing up for Agency 3.0 level productivity through Gen AI
• The new configuration of PR agency capability and services

TOM LAWRENCE
Co-founder, MVPR, AI Powered PR Agency, UK

• Which international sectors are carving a new path for PR leaders?
• How to stay abreast of global innovation and lead in PR advancement

TRAVIS MURPHY
Technology Advisor and Engineer

Speakers:

• Delivering a solid case for GEN AI investment across PR and Comms
• How to realign resistance in GEN AI adoption and pilot schemes
• Demonstrating GENAI ROI to stakeholders to spur investment

SHAEDEN WATSON
CEO, Carpet Right

Speakers:

• Mapping the PR blind spots for GEN AI adoption an open and interactive panel discussion assessing the outcomes and impact of current GEN AI initiatives
• Assessing the current live trials and relevance to small and medium size businesses

ALEX OPITZ
Head of Samsung/Ogilvy PR

LUKE MCCLELLAND
Head of Communications, Australasia, Mastercard

ALENA DARCY
PR Manager, The Iconic

13.15 LUNCH AND NETWORKING

Speakers:

- Why PR leadership requires new capabilities and technical creativity
- How to skill up to lead the pack in radical PR innovation
- Recruiting PR and Comms teams to embrace and transform efficiencies

CO-HOSTED SESSION: STUART BRUCE and PAUL CHEAL, Communications Advisor 3cPR
 
14.40 NETWORKING BREAK

Speakers:

• As we enter the new realm of web 3.0, what are the key technical shifts we should anticipate
• Generating cut through strategies in a busy technology marketplace
• Staying ahead of the curve, how to drive your own technology capabilities

CAROLINE PAGE
Head of Communications, Virtually Human

Speakers:

• How to prepare and develop your mind set for a new AI driven role
• Being comfortable with the unknown and creating an environment of creativity
• Alleviating internal team fear in GEN AI roll out
• Why CEOs expect and will recruit based on GEN AI innovation and experience

ALENA DARCY
PR Manager, The Iconic

EMMA LOWDE
Communications Lead, Ebay

Speakers:

• A practical roundtable discussion focused on experience sharing and an assessment of the quick and longer terms
wins in GEN AI adoption

Chair’s closing discussion and wrap up- Day one close

17:00 – 18:00 1 Hour Networking Drinks

Doors open: Registration and refreshments

09.00 Welcome back by conference chair:

• Assessing the priorities for PR and Comms practitioners across UK industries
• The implications of roll out and a sense check of productivity
• Why the UK is carving a new path for comms leadership – the unknown benefits revealed

ANDREW BRUCE SMITH
Gen AI PR Technologist, UK

Speakers:

• The new possibilities in cognitive comms tech
• The essential check list for comms teams
• The fundamental considerations in tech procurement

TIM WELLER
Founder, PRISM Comms AI

TOM FINNIGAN
Co-Founder, PRism

Speakers:

PATRICIA ROUTLEDGE
Head of PR, IKEA

10.50 MORNING REFRESHMENTS AND NETWORKING

Speakers:

• Exploring the GEN AI impact on news and media
• The evolution of information integrity and its role in

DR MICHAEL DAVIS
Research Fellow, Centre for Media Transition, UTS

Speakers:

• Investigating the new orientation of comms measurement in a GEN AI realm
• How to successful apply measuring techniques to sense check impact
• The critical check list for PR leaders in future monitoring

DEB CAMDEN
Comms & PR Measurement Evangelist, The Communication Dividend

Speakers:

12.30 LUNCH AND NETWORKING

• Case studies in exemplary use of TikTok for accelerated PR engagement
• Understanding the benefits of social PR and how best to dive in
• How GEN AI impacts social channels, algorithms and engagement

ROB LOWE
Founder, Poem

Speakers:

• Understanding the accelerating PR shifts across the US
• The new realities of PR tech integration and team impact
• What to do if you feel left behind!

ASHLEY GROSS
CEO, AI Workforce Alliance, New York

14.30 NETWORKING BREAK AND REFRESHMENTS

Speakers:

• Managing leading comms teams to cultivate creativity in tech adoption and confident approaches to new initiatives
• The new configuration of Comms teams to spur technical advancements

Get ready for dynamic change as we guide you PR leadership in the coming years. 
Round table open discussion:

• Determining critical next steps for next gen AI leadership
• Clarifying the impactful partnerships to drive momentum
• GEN AI tool kits for 2025 success

HOST: PAUL CHEAL Communications Advisor, 3cPR and host of leading ANZ PR podcast Smoke Screen

Speakers:

17.00 Summit close

Registration Packages
Prices and offers for the 'he ANZ PR and Comms Leaders’ GEN AI Summit 2025'
IN-PERSON ATTENDANCE REGISTRATION - SUPER EARLY BIRD REGISTRATION:
Register before 18th December 2024
$2495 + GST
IN-PERSON ATTENDANCE REGISTRATION - EARLY BIRD REGISTRATION:
Register before 28th February 2025
$2695 + GST
IN-PERSON ATTENDANCE REGISTRATION - NORMAL REGISTRATION:
Register after 28th February 2025
$2895 + GST
IN-PERSON ATTENDANCE REGISTRATION - UNLIMITED GROUP TEAM REGISTRATION

Register & pay for 3 delegates with normal rate & get unlimited registrations*
(*Can attend in-person or virtually)

VIRTUAL ATTENDANCE REGISTRATION - SUPER EARLY BIRD REGISTRATION:
Register before 18th December 2024
$1795 + GST
VIRTUAL ATTENDANCE REGISTRATION - EARLY BIRD REGISTRATION:
Register before 28th February 2025
$1895 + GST
VIRTUAL ATTENDANCE REGISTRATION - NORMAL REGISTRATION:
Register after 30th March 2025
$1995 + GST
VIRTUAL ATTENDANCE REGISTRATION - UNLIMITED GROUP TEAM REGISTRATION

Register & pay for 3 delegates with normal rate & get unlimited registrations*
(*Can only attend virtually)

Click on the button below and fill the form to confirm your registration.

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