HYBRID EVENT
Summit
ANZ PR and Comms Leaders’ GEN AI Summit 2025Future of Generative AI in Public Relations & Communications 2025 Summit
7th-8th May 2025, Sydney Central Hotel
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About The Event

The two day immersive GEN AI Summit for PR and Comms brings together the leading developers – and practitioners – to assess the next phase of efficiency and innovation across the full spectrum of comms leadership. We’ll be assessing what’s critical to adopt and integrate today to start reaping the benefits of GEN AI tech. Within the next two years successful leadership of PR and Communications will be determined by the innovative use of tools and new capabilities. Resulting in optimal team capabilities, it’s imperative for PR leaders to embrace emerging GEN AI and its cognitive assistance

PR and Comms leaders are encouraged to meet this shift with confidence and attune their focus to the incoming transformative possibilities. This two-day summit will explore the required steps, considerations, internal buy in and innovations that can be applied today to accelerate PR innovation. We’ll be scrutinising which tech globally is essential to future advancement and how best to navigate this new phase of comms management. Hear from global speakers and comms leaders to sense check the path ahead for your organisation.

Why Attend?

Deepen Your Understanding
Gain valuable insights into how AI is revolutionizing PR, with in-depth sessions on cutting-edge applications such as sentiment analysis, media monitoring, chatbots, personalized content creation, and predictive analytics.

Learn from Industry Leaders
Engage with top experts, thought leaders, and seasoned practitioners as they share real-world experiences, success stories, and best practices for leveraging AI in PR.

Expand Your Skills
Stay ahead of the curve by developing practical expertise in AI tools and techniques. Hands-on sessions will equip you to harness AI effectively for your PR and communication strategies.

Enhance Strategic Capabilities
Discover how AI can optimize your PR strategies, boost efficiency, and elevate audience engagement. Learn to leverage AI-powered data analysis for trend identification, predictive insights, and data-driven decision-making.

Establish Thought Leadership
Position yourself and your organization as forward-thinking leaders by integrating AI into your PR practices. Gain recognition for embracing innovation and staying at the forefront of industry advancements.

Prepare for the Future
Equip yourself to navigate the rapidly evolving PR landscape. Understand emerging AI trends, adapt your strategies, and ensure your organization remains competitive in an AI-driven era.

Sponsorship & Speaking Opportunities:

GEN AI in PR & Comms 2025 offers sponsors an excellent opportunity to demonstrate thought-leadership and leverage networking opportunities to build brand-value amongst senior investment performance professionals. If you would like to know more about sponsorship, exhibition and business development opportunities please just get in touch with us – sponsorship@ibrc.com.au

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Early Invited Key Opinion Leaders Includes:
Speakers of The ANZ PR and Comms Leaders’ GEN AI Summit 2025 Future of Generative AI in Public Relations & Communications 2025 Summit
Katrin Maurer
Director of Communications, Australia and New Zealand, Google
Matthew Wu
PR Manager, Australia & New Zealand, Amazon Web Services (AWS)
Patricia Routledge
Head of PR, IKEA
Anthony Giannopoulos
External Communications at TPG Telecom
Andrew Bruce Smith
Gen AI PR Technologist, UK
Paul Cheal
Communications Advisor, 3cPR and host of prominent ANZ PR podcast Smoke Screen
Ashley Gross
CEO, AI Workforce Alliance, New York
Caroline Page
Head of Communications, Virtually Human Studio (VHS)
Alex Watts
Executive Director, Strategy, Poem
Tom Finnigan
Co-Founder, PRism
Asha Oberoi
Managing Director, Strategic Communications, Head of Digital and Insights, FTI Consulting
Rob Lowe
Founder, Poem
Tom Lawrence
Founder, MVPR, AI Powered PR Agency, UK
John Fong
Managing Director, Woodwing, Malaysia
Celia Harding
Founder, LEOPRD
Patrick Rechsteiner
Founder, Rechsteiner.io and former CEO, Mwave
Amrita Sidhu
Managing Director Medianet
Ned Moorfield
Founder ProductEdge.ai
Mercedes Carrin
Head of Marketing Medianet
Andrew Birmingham
Editor Mi3
Monica Attard
Co-Director, Centre for Media Transition, UTS
David Hickey
Executive Director, Meltwater
James Taylor
Founder, Retail MCP
Daniel Young
Group MD – Consumer PR, Social and Influence, Ogilvy Australia
Megan Ormsby
Head of PR Devices and Alexa at Amazon
James Hennessy
Ideas Editor at Capital Brief
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Event Schedule
Learn schedule, program and topics of the ANZ PR and Comms Leaders’ GEN AI Summit 2025

DANIEL YOUNG
Group MD – Consumer PR, Social and Influence, Ogilvy Australia

Speakers:

• Understanding GEN AI frameworks and terminology
• Establishing the drivers of the next phase of GEN AI transformation
• Assessing the spectrum of possibility and partnerships in AI infused communications

PATRICK RECHSTEINER
Founder, Rechsteiner.io and former CEO, Mwave

09.45 Questions and discussion

Speakers:

• The impact of Gen AI on the future of journalism: the good, bad and ugly
• The journalist–comms professional dynamic is changing; how PR practitioners can stay relevant and credible
• Where to from here: the big changes on the horizon

PAUL CHEAL
Communications Advisor 3cPR

ANDREW BIRMINGHAM
Editor – CX, Martech, Mi3 Australia

Speakers:

• Determining the hope from the hype in emerging technologies
• Exploring the mine field of Comm-tech potential
• Demystifying the future path for the convergence of GEN AI and PR

KATRIN MAUER
Communications Director, Google

11.10 MORNING TEA AND NETWORKING

Speakers:

• How PR agencies are facing steep technological shifts and the impact on efficiency dynamics
• Gearing up for Agency 3.0 level productivity through Gen AI
• The new configuration of PR agency capability and services

CELIA HARDING
Founder, LEOPRD

PANEL MEMBERS:

MEGAN ORMSBY
Head of PR Devices and Alexa at Amazon

JAMES TAYLOR
Founder, Retail MCP

JAMES HENNESSY
Ideas Editor at Capital Brief

Speakers:

• Ethically and safely using AI for PR, Comms and Marketing
• Quick and effective efficiencies in GEN AI adoption
• Leveraging new technologies for good in PR and Comms Leadership

MATTHEW WU
PR Lead, Amazon Web Services

12.45 LUNCH AND NETWORKING

Speakers:

- Mapping the PR blind spots for GEN AI adoption

An open and interactive panel discussion assessing the outcomes and impact of current GEN AI initiatives

- Assessing the current live trials and relevance to small and medium size businesses

PANEL MEMBERS:

ANTHONY GIANNOPOULOS
External Communications Specialist, TPG Telecom

MATTHEW WU
PR Lead, Amazon Web Services

MODERATOR:

PAUL CHEAL
Communications Advisor 3cPR

Speakers:

• As we enter the new realm of web 3.0, what are the key technical shifts we should anticipate
• Generating cut through strategies in a busy technology marketplace
• Staying ahead of the curve, how to drive your own technology capabilities

CAROLINE PAGE
Head of Communications, Virtually Human

15.05 AFTERNOON TEA & NETWORKING BREAK

Speakers:

• How to prepare and develop your mind set for a new AI driven role
• Being comfortable with the unknown and creating an environment of creativity
• Alleviating internal team fear in GEN AI roll out
• Why CEOs expect and will recruit based on GEN AI innovation and experience

ASHA OBEROI
Managing Director, Strategic Communications, Head of Digital and Insights, FTI Consulting

MERCEDES CARRIN
Head of Marketing, Medianet

CAROLINE PAGE
Head of Communications, Virtually Human

Speakers:

• AI-Assisted Storytelling: Enhancing Creativity Without Losing the Human Touch
Explore how Gen AI can support content creation, ideation, and brand storytelling while maintaining authenticity, tone, and emotional resonance.

• Crisis Comms in the Age of AI: Speed, Accuracy, and Ethical Boundaries
Discuss how AI can aid real-time response during reputational crises, the risks of misinformation, and the importance of oversight and governance.

• Personalisation at Scale: Can AI Truly Understand Our Audience?
Dive into the use of Gen AI to tailor messages to multiple stakeholder groups across platforms, and the fine line between relevance and intrusion.

• PR Meets Predictive AI: Anticipating Trends, Sentiment Shifts, and Media Narratives
Examine how Gen AI and predictive analytics can shape proactive communication strategies and help teams stay ahead of media cycles.

• Ethics, IP, and Transparency: Setting Guardrails for Responsible AI Use in PR
Discuss the legal and ethical considerations around content ownership, disclosure, bias mitigation, and the role of communicators in setting AI policy.

MODERATOR:

DANIEL YOUNG
Group MD – Consumer PR, Social and Influence, Ogilvy Australia

Speakers:

Chair’s closing discussion and wrap up- Day one close

Doors open: Registration and refreshments

09.00 Welcome back by conference chair:

PATRICK RECHSTEINER
Founder, Rechsteiner.io

Speakers:

• Assessing the priorities for PR and Comms practitioners across UK industries
• The implications of roll out and a sense check of productivity
• Why the UK is carving a new path for comms leadership – the unknown benefits revealed

ANDREW BRUCE SMITH
Gen AI PR Technologist, UK

Speakers:

• The new possibilities in cognitive comms tech
• The essential check list for comms teams
• The fundamental considerations in tech procurement

TOM FINNIGAN
Co-Founder, PRism

Speakers:

PATRICIA ROUTLEDGE
Head of PR, IKEA

PATRICK RECHSTEINER
Founder, Rechsteiner.io

Speakers:

• The stages of AI adoption: How Medianet Insights went from totally “ghosting” AI to building an automation process for media analysis we can trust.
• Automation vs Augmentation: The role to play for both humans and AI in the efforts towards effective automation at each stage of the PR cycle.
• Hitting #relationshipgoals: The outcomes achieved so far - is this the one?
• Beyond the honeymoon stage: How we are applying automation advancements into real-world media intelligence
scenarios.

AMRITA SIDHU
Managing Director, Medianet

Speakers:

• Establishing a clear road map to solid governance and how best to activate strategies
• The critical considerations in preparing for GEN AI activations – ethics and trust

JOHN FONG
Managing Director, Woodwing, Malaysia

12.45 LUNCH AND NETWORKING

Speakers:

• Assessing the future pathway for turbo charged social PR
• New capabilities in sentiment analysis and hyper personalised audience targeting

ALEX WATTS
Executive Director of Strategy, Poem

Speakers:

• PDetermining the path ahead and the transformative role of PR and Comms leaders
• A reality check on the future landscape
• A step by step approach to PR innovation

NED MOORFIELD
Founder, ProductEdge AI, Ex Google

14.40 NETWORKING BREAK AND REFRESHMENTS

Speakers:

• Welcome to the new world of AI powered PR agencies
• Understanding efficiencies, future relationships and the new role of outsourced PR
• Next level transparency and the new lens

TOM LAWRENCE
Founder, mvpr (AI powered PR Agency) UK

Speakers:

• Agents, Assistants, Aigentic – understanding the differences and opportunities
• How PR leader/ tech leader, the new requirements and skills sets
• The new era of crisis management and the role of GEN AI

David Hickey
Executive Director, Meltwater

Speakers:

• AI investment and the north star of progress
• Inspiring leaders in AI fuelled PR and Comms
• Unveiling pioneering pilots relevant to ANZ

ASHLEY GROSS
CEO, AI Workforce Alliance, New York

Speakers:

16.35 Summit close

Registration Packages
Prices and offers for the 'ANZ PR and Comms Leaders’ GEN AI Summit 2025'
IN-PERSON ATTENDANCE REGISTRATION - SUPER EARLY BIRD REGISTRATION:
Register before 30th March 2025
$2495 + GST
IN-PERSON ATTENDANCE REGISTRATION - EARLY BIRD REGISTRATION:
Register before 30th April 2025
$2695 + GST
IN-PERSON ATTENDANCE REGISTRATION - NORMAL REGISTRATION:
Register after 30th April 2025
$2895 + GST
IN-PERSON ATTENDANCE REGISTRATION - UNLIMITED GROUP TEAM REGISTRATION

Register & pay for 3 delegates with normal rate & get unlimited registrations*
(*Can attend in-person or virtually)

VIRTUAL ATTENDANCE REGISTRATION - SUPER EARLY BIRD REGISTRATION:
Register before 30th March 2025
$1795 + GST
VIRTUAL ATTENDANCE REGISTRATION - EARLY BIRD REGISTRATION:
Register before 30th April 2025
$1895 + GST
VIRTUAL ATTENDANCE REGISTRATION - NORMAL REGISTRATION:
Register after 30th April 2025
$1995 + GST
VIRTUAL ATTENDANCE REGISTRATION - UNLIMITED GROUP TEAM REGISTRATION

Register & pay for 3 delegates with normal rate & get unlimited registrations*
(*Can only attend virtually)

Click on the button below and fill the form to confirm your registration.

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